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Adidas
'Aron'
12 January 2023 4 mins 25s
Lions in the camp.
by Andrew MacGregor

In January 2022, Adidas and Arsenal launched No More Red, a high-profile campaign against knife crime. One year later, the brands highlight the work of people like BoxUp Crime founder Stephen Addison and would-be gym owner Aron in this bullish documentary.

The latter wants to help young people express themselves through boxing rather than gang violence. This earns him a special meeting with Addison and his coaching staff, who respect Aron's desire to absorb information and pass on what he's learned.

Director Luke Brookner ensures the amateur boxer's courage shines through, complemented by the BoxUp Crime staff who want more people like Aron in the community. A worthy companion to Arsenal's on-field exploits.

Product Category: Sportswear

Territory: UK



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Sticker Studios
Director: Luke Brookner
Producer: Jordi Estapé
EP: Harleymoon Kemp
prod co agent
Lemonade Reps
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

editing
The Assembly Rooms
Editor: Edward Cooper
vfx
No.8

  Adidas - 'Aron'


Adidas
'Aron'
12 January 2023 4 mins 25s

Lions in the camp.

In January 2022, Adidas and Arsenal launched No More Red, a high-profile campaign against knife crime. One year later, the brands highlight the work of people like BoxUp Crime founder Stephen Addison and would-be gym owner Aron in this bullish documentary.

The latter wants to help young people express themselves through boxing rather than gang violence. This earns him a special meeting with Addison and his coaching staff, who respect Aron's desire to absorb information and pass on what he's learned.

Director Luke Brookner ensures the amateur boxer's courage shines through, complemented by the BoxUp Crime staff who want more people like Aron in the community. A worthy companion to Arsenal's on-field exploits.

Product Category: Sportswear

Territory: UK



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Sticker Studios
Director: Luke Brookner
Producer: Jordi Estapé
EP: Harleymoon Kemp
prod co agent
Lemonade Reps
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

editing
The Assembly Rooms
Editor: Edward Cooper
vfx
No.8

Adidas 12 January 2023
'Aron' 4 mins 25s

Lions in the camp.

by Andrew MacGregor

In January 2022, Adidas and Arsenal launched No More Red, a high-profile campaign against knife crime. One year later, the brands highlight the work of people like BoxUp Crime founder Stephen Addison and would-be gym owner Aron in this bullish documentary.

The latter wants to help young people express themselves through boxing rather than gang violence. This earns him a special meeting with Addison and his coaching staff, who respect Aron's desire to absorb information and pass on what he's learned.

Director Luke Brookner ensures the amateur boxer's courage shines through, complemented by the BoxUp Crime staff who want more people like Aron in the community. A worthy companion to Arsenal's on-field exploits.

Product Category: Sportswear

Territory: UK



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Sticker Studios
Director: Luke Brookner
Producer: Jordi Estapé
EP: Harleymoon Kemp
prod co agent
Lemonade Reps
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

editing
The Assembly Rooms
Editor: Edward Cooper
vfx
No.8