Lions in the camp.

In January 2022, Adidas and Arsenal launched No More Red, a high-profile campaign against knife crime. One year later, the brands highlight the work of people like BoxUp Crime founder Stephen Addison and would-be gym owner Aron in this bullish documentary.

The latter wants to help young people express themselves through boxing rather than gang violence. This earns him a special meeting with Addison and his coaching staff, who respect Aron's desire to absorb information and pass on what he's learned.

Director Luke Brookner ensures the amateur boxer's courage shines through, complemented by the BoxUp Crime staff who want more people like Aron in the community. A worthy companion to Arsenal's on-field exploits.

Product Category: Sportswear

Territory: UK

Lions in the camp.

by Andrew MacGregor

In January 2022, Adidas and Arsenal launched No More Red, a high-profile campaign against knife crime. One year later, the brands highlight the work of people like BoxUp Crime founder Stephen Addison and would-be gym owner Aron in this bullish documentary.

The latter wants to help young people express themselves through boxing rather than gang violence. This earns him a special meeting with Addison and his coaching staff, who respect Aron's desire to absorb information and pass on what he's learned.

Director Luke Brookner ensures the amateur boxer's courage shines through, complemented by the BoxUp Crime staff who want more people like Aron in the community. A worthy companion to Arsenal's on-field exploits.

Product Category: Sportswear

Territory: UK