Time trials and tribulations.

"How did the inventor of the clock know what time it was?"That's the question posed by confused.com, who are perhaps the most inquisitive price comparison website around (Judi Dench must have a file on them). Horologists may balk, but agency Accenture Song and director Vedran Rupic's 30" explanation is an off-beat treat.

Unsure to finish his masterpiece, all seems lost for Peter until a bird crashes through the wall. When asked what time it is, the creature says: "It's bedtime, Peter, you look awful." At least the poor tinkerer now knows this corresponds to ten past midnight.

Both the bird's uncanny look and demeanour are spot-on, as is his Shakespearean send-off. If the answers are as weird and fun as this, the brand can ask as many questions as they like.

Product Category: Insurance

Territory: UK

Time trials and tribulations.

by Andrew MacGregor

"How did the inventor of the clock know what time it was?"That's the question posed by confused.com, who are perhaps the most inquisitive price comparison website around (Judi Dench must have a file on them). Horologists may balk, but agency Accenture Song and director Vedran Rupic's 30" explanation is an off-beat treat.

Unsure to finish his masterpiece, all seems lost for Peter until a bird crashes through the wall. When asked what time it is, the creature says: "It's bedtime, Peter, you look awful." At least the poor tinkerer now knows this corresponds to ten past midnight.

Both the bird's uncanny look and demeanour are spot-on, as is his Shakespearean send-off. If the answers are as weird and fun as this, the brand can ask as many questions as they like.

Product Category: Insurance

Territory: UK