|La Haine Part Deux.|
|by Andrew MacGregor|
Cinephiles will appreciate this tie-up between Sergio Tacchini and Yardsale, as the two fashion labels honour Mathieu Kassovitz's 1995 classic 'La Haine'. Shot in black-and-white and set in the Paris suburbs, the three-minute film shows due diligence on the part of co-directors Daniel Kreitem and Jacob Erland.
Furthermore, French-American actor Saïd Taghmaoui plays a man who, like his 'La Haine' character, has a penchant for Sergio Tacchini tracksuits—a neat way to show how the Italian brand have persevered through the decades. We like to think customers get a free copy of the film with every purchase.
Shot in: Paris, France
Product Category: Fashion Labels