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| Ticket Trauma | |
| by Syd Briscoe | |
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Some mistakes are upsettingly permanent... but thanks to Trainline, travel decisions don't have to be among them. The first of two entertaining French commercials centres on a hapless young man, who uses his volunteer work at an elephant sanctuary as an excuse to make an extremely poor body modification decision. The crudely drawn, massive elephant scribbled on his chest is captured in amusing detail, with director Caterina Viganò presenting the satisfied inker in contrast with his crestfallen client. Whether it's looking for pricey travel tickets or body art which doesn't scrub off, the questionable results here suggest it's worth doing your homework in advance. Thanks to the advertised app, the film attests that a few clicks are all you need to thoroughly check out the competition. It's a funny way to draw attention to the brand's offer - one which will be upsettingly relatable to more than a few tattoo-loving viewers.
Product Category: Train Services
Territory: France
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