by Lateefah Jones |
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This promo for Tove Lo’s new pop song 'No one dies from love' shows the developing love story between Tove and her new robot with a heart, Annie. Annie immediately falls in love and the sentiment is eventually shared by Tove. The pair combine for some visually spectacular dance scenes, which entwine effortlessly with the song and its feeling. This is followed with some pretty full on and numerous snogging scenes which are odd to watch but, hey, we get it, they’re in love! The song itself is fantastic, really catchy and upbeat and with truly meaningful lyrics. The scene where Annie holding a birthday cake, watches Tove unwrapping her new, upgraded model is heart-wrenching. Annie’s pain is palpable and relatable to so many of us. It’s a clever and tongue-in-cheek twist that viewers will identify more strongly with the AI than the human. It's a promo which ticks all the right boxes and is both refreshing and captivating to watch.
Product Category: Promos
Territory: Sweden
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