CommercialsPop PromosShort Films    UKInternational
T K Maxx
'Ami'
1 July 2022 30s
Frozen Fashion
by Syd Briscoe

Time stands still for a woman in this excellent commercial for T K Maxx. She stares at her phone in the middle of a busy café, pupils dilating and sound dulling around her as she becomes mesmerised by whatever is on her screen.

The action in her surroundings slows to a crawl throughout the sequence, giving us fascinating snapshots into other characters' lives. Playing cards and roses fly across the screen, an elderly couple snogs, a lonesome bride pushes back her veil in order to eat. A businessman swinging a pink tie around his head offers a particularly nice background laugh.

Director Lou Escobar combines great VFX work with an intriguing narrative here, with the final reveal - that T K Maxx's new website is the cause of all the fuss - repeated several times. It's for comic effect, but it also means viewers are left with the news burned into their brains by the film's end.

Product Category: Clothing Retailers

Territory: UK



CANADA
Director: Lou Escobar
Producer: Daniel Wheldon
DOP: Hunter Daly
Prod Design: Ashling Johnson (Wizzo & Co)
The Mill
Colourist: Philip Hambi
750MPH
Sound: Sam Ashwell (750MPH)

  T K Maxx - 'Ami'


T K Maxx
'Ami'
1 July 2022 30s

Frozen Fashion

Time stands still for a woman in this excellent commercial for T K Maxx. She stares at her phone in the middle of a busy café, pupils dilating and sound dulling around her as she becomes mesmerised by whatever is on her screen.

The action in her surroundings slows to a crawl throughout the sequence, giving us fascinating snapshots into other characters' lives. Playing cards and roses fly across the screen, an elderly couple snogs, a lonesome bride pushes back her veil in order to eat. A businessman swinging a pink tie around his head offers a particularly nice background laugh.

Director Lou Escobar combines great VFX work with an intriguing narrative here, with the final reveal - that T K Maxx's new website is the cause of all the fuss - repeated several times. It's for comic effect, but it also means viewers are left with the news burned into their brains by the film's end.

Product Category: Clothing Retailers

Territory: UK



CANADA
Director: Lou Escobar
Producer: Daniel Wheldon
DOP: Hunter Daly
Prod Design: Ashling Johnson (Wizzo & Co)
The Mill
Colourist: Philip Hambi
750MPH
Sound: Sam Ashwell (750MPH)

T K Maxx 1 July 2022
'Ami' 30s

Frozen Fashion

by Syd Briscoe

Time stands still for a woman in this excellent commercial for T K Maxx. She stares at her phone in the middle of a busy café, pupils dilating and sound dulling around her as she becomes mesmerised by whatever is on her screen.

The action in her surroundings slows to a crawl throughout the sequence, giving us fascinating snapshots into other characters' lives. Playing cards and roses fly across the screen, an elderly couple snogs, a lonesome bride pushes back her veil in order to eat. A businessman swinging a pink tie around his head offers a particularly nice background laugh.

Director Lou Escobar combines great VFX work with an intriguing narrative here, with the final reveal - that T K Maxx's new website is the cause of all the fuss - repeated several times. It's for comic effect, but it also means viewers are left with the news burned into their brains by the film's end.

Product Category: Clothing Retailers

Territory: UK



CANADA
Director: Lou Escobar
Producer: Daniel Wheldon
DOP: Hunter Daly
Prod Design: Ashling Johnson (Wizzo & Co)
The Mill
Colourist: Philip Hambi
750MPH
Sound: Sam Ashwell (750MPH)