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TXT
'Good Boy Gone Bad'
11 May 2022 3 mins 35s

Baby brother group to K-pop kings BTS, TXT return with comeback single 'Good Boy Gone Bad'. The song takes on a slightly rockier sound for the boyband, though stays firmly in the arena of the beat-driven pop that fans love.

The accompanying promo is typical of the genre: a highly polished piece of work which is mainly focused on the group members and their various looks. The background locations are more tarnished than usual here, with grimy bathtubs and messy alleyways featuring heavily, but even that is captured with a glossy sheen.

It's an interesting foible of the K-pop phenomenon - rather than the tabloid fuelling antics of Western celebrities, artists are meant to be squeaky clean, refrain from dating, and not be seen to do anything in public which would qualify them as a 'bad boy'. Appropriately tepid actions result here, though they're bound to appeal to the group's dedicated legion of fans.

Product Category: Promos

Territory: South Korea


Director: Yong Soo Kwon
DOP: Chi Hoon Lim
Editor: Hee Gyeong Gwon
Colourist: Hae Won Kwak

  TXT - 'Good Boy Gone Bad'


TXT
'Good Boy Gone Bad'
11 May 2022 3 mins 35s

Baby brother group to K-pop kings BTS, TXT return with comeback single 'Good Boy Gone Bad'. The song takes on a slightly rockier sound for the boyband, though stays firmly in the arena of the beat-driven pop that fans love.

The accompanying promo is typical of the genre: a highly polished piece of work which is mainly focused on the group members and their various looks. The background locations are more tarnished than usual here, with grimy bathtubs and messy alleyways featuring heavily, but even that is captured with a glossy sheen.

It's an interesting foible of the K-pop phenomenon - rather than the tabloid fuelling antics of Western celebrities, artists are meant to be squeaky clean, refrain from dating, and not be seen to do anything in public which would qualify them as a 'bad boy'. Appropriately tepid actions result here, though they're bound to appeal to the group's dedicated legion of fans.

Product Category: Promos

Territory: South Korea


Director: Yong Soo Kwon
DOP: Chi Hoon Lim
Editor: Hee Gyeong Gwon
Colourist: Hae Won Kwak

TXT 11 May 2022
'Good Boy Gone Bad' 3 mins 35s

by Syd Briscoe

Baby brother group to K-pop kings BTS, TXT return with comeback single 'Good Boy Gone Bad'. The song takes on a slightly rockier sound for the boyband, though stays firmly in the arena of the beat-driven pop that fans love.

The accompanying promo is typical of the genre: a highly polished piece of work which is mainly focused on the group members and their various looks. The background locations are more tarnished than usual here, with grimy bathtubs and messy alleyways featuring heavily, but even that is captured with a glossy sheen.

It's an interesting foible of the K-pop phenomenon - rather than the tabloid fuelling antics of Western celebrities, artists are meant to be squeaky clean, refrain from dating, and not be seen to do anything in public which would qualify them as a 'bad boy'. Appropriately tepid actions result here, though they're bound to appeal to the group's dedicated legion of fans.

Product Category: Promos

Territory: South Korea


Director: Yong Soo Kwon
DOP: Chi Hoon Lim
Editor: Hee Gyeong Gwon
Colourist: Hae Won Kwak