Bleat surrender.

This 20" ad made DAVID sit up the other night—after all, how often does a purple goat appear without the help of psychedelic drugs? With a dead-eyed stare and one hoof resting on a can of Strongbow Ultra Dark Fruit, he's a more intimidating figure than, say, Alpen's prize goat. He's also a big fan of UK garage.

As Sammy Virji's 'Daga Da' kicks in and threatens to burrow into one's brain, the goat nods along like the original party animal. It certainly captures your attention, and adds a quirky, animalistic tang to the cider makers' new lighter option. Still, only a fool would try and swipe the purple beast's can.

Music: Daga Da - Sammy Virji

Product Category: Cider / Perry

Territory: UK

Bleat surrender.

by Andrew MacGregor

This 20" ad made DAVID sit up the other night—after all, how often does a purple goat appear without the help of psychedelic drugs? With a dead-eyed stare and one hoof resting on a can of Strongbow Ultra Dark Fruit, he's a more intimidating figure than, say, Alpen's prize goat. He's also a big fan of UK garage.

As Sammy Virji's 'Daga Da' kicks in and threatens to burrow into one's brain, the goat nods along like the original party animal. It certainly captures your attention, and adds a quirky, animalistic tang to the cider makers' new lighter option. Still, only a fool would try and swipe the purple beast's can.

Music: Daga Da - Sammy Virji

Product Category: Cider / Perry

Territory: UK