CommercialsPop PromosShort Films    UKInternational
Simply Be
'F-it'
5 May 2022 30s
Enough is enough.
by Andrew MacGregor

Amy Becker-Burnett directs this popping commercial for Simply Be, who insist that the age of "squeezing in and spilling out" of clothes is over. The brand also hire Naomi Shimada, Hollie-May Saker, Tania Nwachukwu, and Trina Nicole—four models who've endured saggy jeans and uncomfortable straps for the last time.

There's no mention of "plus-size" or "body positivity", terms that Nicole herself has mixed feelings about. Instead, the four show off curves that clothes should fit rather than fight. If rival brands are unwilling to acknowledge the issue, then Simply Be are ready to give customers what they want.

Product Category: Clothing Retailers

Territory: UK



OB Management
Director: Amy Becker-Burnett
DOP: Jack Reynolds

Coffee & TV

Grand Central
Sound: Munzie Thind

  Simply Be - 'F-it'


Simply Be
'F-it'
5 May 2022 30s

Enough is enough.

Amy Becker-Burnett directs this popping commercial for Simply Be, who insist that the age of "squeezing in and spilling out" of clothes is over. The brand also hire Naomi Shimada, Hollie-May Saker, Tania Nwachukwu, and Trina Nicole—four models who've endured saggy jeans and uncomfortable straps for the last time.

There's no mention of "plus-size" or "body positivity", terms that Nicole herself has mixed feelings about. Instead, the four show off curves that clothes should fit rather than fight. If rival brands are unwilling to acknowledge the issue, then Simply Be are ready to give customers what they want.

Product Category: Clothing Retailers

Territory: UK



OB Management
Director: Amy Becker-Burnett
DOP: Jack Reynolds

Coffee & TV

Grand Central
Sound: Munzie Thind

Simply Be 5 May 2022
'F-it' 30s

Enough is enough.

by Andrew MacGregor

Amy Becker-Burnett directs this popping commercial for Simply Be, who insist that the age of "squeezing in and spilling out" of clothes is over. The brand also hire Naomi Shimada, Hollie-May Saker, Tania Nwachukwu, and Trina Nicole—four models who've endured saggy jeans and uncomfortable straps for the last time.

There's no mention of "plus-size" or "body positivity", terms that Nicole herself has mixed feelings about. Instead, the four show off curves that clothes should fit rather than fight. If rival brands are unwilling to acknowledge the issue, then Simply Be are ready to give customers what they want.

Product Category: Clothing Retailers

Territory: UK



OB Management
Director: Amy Becker-Burnett
DOP: Jack Reynolds

Coffee & TV

Grand Central
Sound: Munzie Thind