CommercialsPop PromosShort Films    UKInternational
Sheridan
'Proper Sleep'
11 May 2022 45s
Sleeping in Style
by Syd Briscoe

Deep sleep doesn't look sexy - that's the thrust of this quirky commercial from Sheridan. The brand choose to focus on their customers' unusual sleeping positions rather than bang on about thread count in their new ad, asserting that real comfort comes with a total lack of self-consciousness.

Whether trapped beneath a snoring toddler, next to a sweating partner, or simply sprawled out solo, a variety of sleepers are affectionately captured here. The montage drags a bit, but then its purpose is to lull the viewer into a state of relaxation.

The brand are backing up the commercial with a quiz offering potential customers advice on their sleeping habits, confident that all sleepers - whether back, side, or even front-lying weirdos - are created equal. As the average person spends about 26 years of their life unconscious, doing so in peak comfort is bound to have wide appeal.

Product Category: Fabric Retailers

Territory: Australia


Director: Lester Jones
DOP: Campbell Brown

  Sheridan - 'Proper Sleep'


Sheridan
'Proper Sleep'
11 May 2022 45s

Sleeping in Style

Deep sleep doesn't look sexy - that's the thrust of this quirky commercial from Sheridan. The brand choose to focus on their customers' unusual sleeping positions rather than bang on about thread count in their new ad, asserting that real comfort comes with a total lack of self-consciousness.

Whether trapped beneath a snoring toddler, next to a sweating partner, or simply sprawled out solo, a variety of sleepers are affectionately captured here. The montage drags a bit, but then its purpose is to lull the viewer into a state of relaxation.

The brand are backing up the commercial with a quiz offering potential customers advice on their sleeping habits, confident that all sleepers - whether back, side, or even front-lying weirdos - are created equal. As the average person spends about 26 years of their life unconscious, doing so in peak comfort is bound to have wide appeal.

Product Category: Fabric Retailers

Territory: Australia


Director: Lester Jones
DOP: Campbell Brown

Sheridan 11 May 2022
'Proper Sleep' 45s

Sleeping in Style

by Syd Briscoe

Deep sleep doesn't look sexy - that's the thrust of this quirky commercial from Sheridan. The brand choose to focus on their customers' unusual sleeping positions rather than bang on about thread count in their new ad, asserting that real comfort comes with a total lack of self-consciousness.

Whether trapped beneath a snoring toddler, next to a sweating partner, or simply sprawled out solo, a variety of sleepers are affectionately captured here. The montage drags a bit, but then its purpose is to lull the viewer into a state of relaxation.

The brand are backing up the commercial with a quiz offering potential customers advice on their sleeping habits, confident that all sleepers - whether back, side, or even front-lying weirdos - are created equal. As the average person spends about 26 years of their life unconscious, doing so in peak comfort is bound to have wide appeal.

Product Category: Fabric Retailers

Territory: Australia


Director: Lester Jones
DOP: Campbell Brown