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| Sleeping in Style | |
| by Syd Briscoe | |
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Deep sleep doesn't look sexy - that's the thrust of this quirky commercial from Sheridan. The brand choose to focus on their customers' unusual sleeping positions rather than bang on about thread count in their new ad, asserting that real comfort comes with a total lack of self-consciousness. Whether trapped beneath a snoring toddler, next to a sweating partner, or simply sprawled out solo, a variety of sleepers are affectionately captured here. The montage drags a bit, but then its purpose is to lull the viewer into a state of relaxation. The brand are backing up the commercial with a quiz offering potential customers advice on their sleeping habits, confident that all sleepers - whether back, side, or even front-lying weirdos - are created equal. As the average person spends about 26 years of their life unconscious, doing so in peak comfort is bound to have wide appeal.
Product Category: Fabric Retailers
Territory: Australia
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Sheridan - 'Proper Sleep'
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Sleeping in Style |
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Deep sleep doesn't look sexy - that's the thrust of this quirky commercial from Sheridan. The brand choose to focus on their customers' unusual sleeping positions rather than bang on about thread count in their new ad, asserting that real comfort comes with a total lack of self-consciousness. Whether trapped beneath a snoring toddler, next to a sweating partner, or simply sprawled out solo, a variety of sleepers are affectionately captured here. The montage drags a bit, but then its purpose is to lull the viewer into a state of relaxation. The brand are backing up the commercial with a quiz offering potential customers advice on their sleeping habits, confident that all sleepers - whether back, side, or even front-lying weirdos - are created equal. As the average person spends about 26 years of their life unconscious, doing so in peak comfort is bound to have wide appeal.
Product Category: Fabric Retailers
Territory: Australia
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Sleeping in Style |
by Syd Briscoe |
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Deep sleep doesn't look sexy - that's the thrust of this quirky commercial from Sheridan. The brand choose to focus on their customers' unusual sleeping positions rather than bang on about thread count in their new ad, asserting that real comfort comes with a total lack of self-consciousness. Whether trapped beneath a snoring toddler, next to a sweating partner, or simply sprawled out solo, a variety of sleepers are affectionately captured here. The montage drags a bit, but then its purpose is to lull the viewer into a state of relaxation. The brand are backing up the commercial with a quiz offering potential customers advice on their sleeping habits, confident that all sleepers - whether back, side, or even front-lying weirdos - are created equal. As the average person spends about 26 years of their life unconscious, doing so in peak comfort is bound to have wide appeal.
Product Category: Fabric Retailers
Territory: Australia
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