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Road Safety (NSW)
'Plan B'
10 May 2022 30s
Pondering Plans
by Syd Briscoe

'Terry Godmother' fronts this ad championing road safety and sober driving in New South Wales. The film presents a series of people who have their attempts to drive while intoxicated cut off by the friendly figure, who gently yet firmly guides them to making better choices.

There's a nice sense of magical realism to the piece, as cabs are conjured out of thin air and bus passes whip their way into pockets with unerring accuracy. The main character downing one man's car keys along with his pint is a particularly funny touch.

This is an effective way to remind people to plan ahead for getting home after drinking, striking an encouraging rather than chiding tone. While it's less ambitious than NSW's Kiwi neighbour's approach to road safety, it's bound to have an impact on well meaning drivers who need a nudge back onto the straight and narrow.

Product Category: Public Information Films

Territory: Australia


  Road Safety (NSW) - 'Plan B'


Road Safety (NSW)
'Plan B'
10 May 2022 30s

Pondering Plans

'Terry Godmother' fronts this ad championing road safety and sober driving in New South Wales. The film presents a series of people who have their attempts to drive while intoxicated cut off by the friendly figure, who gently yet firmly guides them to making better choices.

There's a nice sense of magical realism to the piece, as cabs are conjured out of thin air and bus passes whip their way into pockets with unerring accuracy. The main character downing one man's car keys along with his pint is a particularly funny touch.

This is an effective way to remind people to plan ahead for getting home after drinking, striking an encouraging rather than chiding tone. While it's less ambitious than NSW's Kiwi neighbour's approach to road safety, it's bound to have an impact on well meaning drivers who need a nudge back onto the straight and narrow.

Product Category: Public Information Films

Territory: Australia



Road Safety (NSW) 10 May 2022
'Plan B' 30s

Pondering Plans

by Syd Briscoe

'Terry Godmother' fronts this ad championing road safety and sober driving in New South Wales. The film presents a series of people who have their attempts to drive while intoxicated cut off by the friendly figure, who gently yet firmly guides them to making better choices.

There's a nice sense of magical realism to the piece, as cabs are conjured out of thin air and bus passes whip their way into pockets with unerring accuracy. The main character downing one man's car keys along with his pint is a particularly funny touch.

This is an effective way to remind people to plan ahead for getting home after drinking, striking an encouraging rather than chiding tone. While it's less ambitious than NSW's Kiwi neighbour's approach to road safety, it's bound to have an impact on well meaning drivers who need a nudge back onto the straight and narrow.

Product Category: Public Information Films

Territory: Australia