by Syd Briscoe |
Damnation never looked so fun as in this promo for Rina Sawayama's 'This Hell'. The quirky promo sees the pop singer celebrate Pride month via a Vegas-style wedding to people of multiple genders, facing down protestors and paparazzi with buckets of attitude. The film is all about style, as line-dancing influenced choreography mixes the traditional with the futuristic. Subtle VFX gives the artist glowing demonic eyes in some scenes too, adding a sense of unreality to the piece. It's a camp and cheerful response to homophobic attitudes, turning insults back on themselves in a way the LGBT community has always embraced. "Turns out I'm going to hell/ If I keep on being myself," Sawayama sings. "Pass the wine bitch/ We're going straight to hell."
Product Category: Promos
Territory: UK
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