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Rexona
'The Shower'
22 June 2022 67s
Go and wash.
by Andrew MacGregor

Sofa or shower? That's the dilemma in this Argentine commercial for Rexona, as a woman collapses on the couch after a long, sticky day. If it were up to her, she’d stay there for hours… but a friend wants her to come to a show. As it turns out, getting off the sofa is the easy part.

She's then forced to run after her bathroom as it disappears down an infinite corridor. The result is a live-action Scooby Doo chase scene as lights, rugs, and shelves repeat themselves, though it takes more than cartoon physics to deter the protagonist.

Director Fran Colombatti conveys the satisfaction of a shower that makes life bearable again. As global temperatures rise, restorative blasts like these may become even more vital.

Product Category: Deodorants / Anti-Perspirants

Territory: Argentina


Director: Francisco Colombatti (Birth)
DOP: Leandro Filloy
Prod Design: Aureliano Gentile
Editor: Alejo Santos

  Rexona - 'The Shower'


Rexona
'The Shower'
22 June 2022 67s

Go and wash.

Sofa or shower? That's the dilemma in this Argentine commercial for Rexona, as a woman collapses on the couch after a long, sticky day. If it were up to her, she’d stay there for hours… but a friend wants her to come to a show. As it turns out, getting off the sofa is the easy part.

She's then forced to run after her bathroom as it disappears down an infinite corridor. The result is a live-action Scooby Doo chase scene as lights, rugs, and shelves repeat themselves, though it takes more than cartoon physics to deter the protagonist.

Director Fran Colombatti conveys the satisfaction of a shower that makes life bearable again. As global temperatures rise, restorative blasts like these may become even more vital.

Product Category: Deodorants / Anti-Perspirants

Territory: Argentina


Director: Francisco Colombatti (Birth)
DOP: Leandro Filloy
Prod Design: Aureliano Gentile
Editor: Alejo Santos

Rexona 22 June 2022
'The Shower' 67s

Go and wash.

by Andrew MacGregor

Sofa or shower? That's the dilemma in this Argentine commercial for Rexona, as a woman collapses on the couch after a long, sticky day. If it were up to her, she’d stay there for hours… but a friend wants her to come to a show. As it turns out, getting off the sofa is the easy part.

She's then forced to run after her bathroom as it disappears down an infinite corridor. The result is a live-action Scooby Doo chase scene as lights, rugs, and shelves repeat themselves, though it takes more than cartoon physics to deter the protagonist.

Director Fran Colombatti conveys the satisfaction of a shower that makes life bearable again. As global temperatures rise, restorative blasts like these may become even more vital.

Product Category: Deodorants / Anti-Perspirants

Territory: Argentina


Director: Francisco Colombatti (Birth)
DOP: Leandro Filloy
Prod Design: Aureliano Gentile
Editor: Alejo Santos