CommercialsPop PromosShort Films    UKInternational
Renault
'Rewind'
10 August 2022 50s
India Non-Standard Time.
by Andrew MacGregor

This Renault Kiger ad's secret weapon is Mahindra Death Ride by The Bombay Royale, a Technicolor riot of sound that's part Bollywood, part Quincy Jones. The track hops between different time periods, which suits the ad's story about a bloke who changes the behaviour of pedestrians with his drive mode selector.

For example, one turn of the wheel turns a yoga class into a dance troupe while another 'freezes' the cast. Rather than use special effects for the latter, the director just tells the cast to stand still and roll with blinks, smiles, and hair movement. Well-judged moments like this add levity to the brand's proposition.

Music: Mahindra Death Ride - The Bombay Royale

Product Category: Cars

Territory: India



DOP: Roman Martinez de Bujo
1st AD: Paarth Joshi

  Renault - 'Rewind'


Renault
'Rewind'
10 August 2022 50s

India Non-Standard Time.

This Renault Kiger ad's secret weapon is Mahindra Death Ride by The Bombay Royale, a Technicolor riot of sound that's part Bollywood, part Quincy Jones. The track hops between different time periods, which suits the ad's story about a bloke who changes the behaviour of pedestrians with his drive mode selector.

For example, one turn of the wheel turns a yoga class into a dance troupe while another 'freezes' the cast. Rather than use special effects for the latter, the director just tells the cast to stand still and roll with blinks, smiles, and hair movement. Well-judged moments like this add levity to the brand's proposition.

Music: Mahindra Death Ride - The Bombay Royale

Product Category: Cars

Territory: India



DOP: Roman Martinez de Bujo
1st AD: Paarth Joshi

Renault 10 August 2022
'Rewind' 50s

India Non-Standard Time.

by Andrew MacGregor

This Renault Kiger ad's secret weapon is Mahindra Death Ride by The Bombay Royale, a Technicolor riot of sound that's part Bollywood, part Quincy Jones. The track hops between different time periods, which suits the ad's story about a bloke who changes the behaviour of pedestrians with his drive mode selector.

For example, one turn of the wheel turns a yoga class into a dance troupe while another 'freezes' the cast. Rather than use special effects for the latter, the director just tells the cast to stand still and roll with blinks, smiles, and hair movement. Well-judged moments like this add levity to the brand's proposition.

Music: Mahindra Death Ride - The Bombay Royale

Product Category: Cars

Territory: India



DOP: Roman Martinez de Bujo
1st AD: Paarth Joshi