CommercialsPop PromosShort Films    UKInternational
Renault Clio
'Papa, Nicole: The Story Lives On'
20 June 2022 5 mins 07s
Daddies cool.
by Andrew MacGregor

Renault’s Father's Day ad riffs on the brand's 'Papa and Nicole' campaign from the 1990s. Toby Dye's warm-hearted film stars three women called—you guessed it—Nicole, all of whom love their dads and are happy to say it. The alternative would have been three Nicoles who, well, hated their dads.

To underline how much has changed since the Nineties (when Estelle Skornik's Nicole left Vic Reeves at the altar for Bob Mortimer), all three women drive a Renault Megane E-Tech Electric. However, the marque are content to take a backseat here.

Dye coaxes some lovely, relatable reactions from his collection of fathers and daughters ("I love him so much. I should tell him more often, shouldn't I?").Two dads even claim that the 'Papa and Nicole' campaign inspired their daughters' names—it could have been a lot worse.

Product Category: Cars

Territory: UK



Publicis.Poke
ECD: Dave Monk
CD: Colin Byrne
CD: Rob Butcher
Producer: Colin Hickson

RSA
Director: Toby Dye
Producer: Ben Porter
Prod M'ger: Katie Keith
DOP: Jake Gabbay (WPA)
Editor: Julian Eguiguren

The Mill

  Renault Clio - 'Papa, Nicole: The Story Lives On'


Renault Clio
'Papa, Nicole: The Story Lives On'
20 June 2022 5 mins 07s

Daddies cool.

Renault’s Father's Day ad riffs on the brand's 'Papa and Nicole' campaign from the 1990s. Toby Dye's warm-hearted film stars three women called—you guessed it—Nicole, all of whom love their dads and are happy to say it. The alternative would have been three Nicoles who, well, hated their dads.

To underline how much has changed since the Nineties (when Estelle Skornik's Nicole left Vic Reeves at the altar for Bob Mortimer), all three women drive a Renault Megane E-Tech Electric. However, the marque are content to take a backseat here.

Dye coaxes some lovely, relatable reactions from his collection of fathers and daughters ("I love him so much. I should tell him more often, shouldn't I?").Two dads even claim that the 'Papa and Nicole' campaign inspired their daughters' names—it could have been a lot worse.

Product Category: Cars

Territory: UK



Publicis.Poke
ECD: Dave Monk
CD: Colin Byrne
CD: Rob Butcher
Producer: Colin Hickson

RSA
Director: Toby Dye
Producer: Ben Porter
Prod M'ger: Katie Keith
DOP: Jake Gabbay (WPA)
Editor: Julian Eguiguren

The Mill

Renault Clio 20 June 2022
'Papa, Nicole: The Story Lives On' 5 mins 07s

Daddies cool.

by Andrew MacGregor

Renault’s Father's Day ad riffs on the brand's 'Papa and Nicole' campaign from the 1990s. Toby Dye's warm-hearted film stars three women called—you guessed it—Nicole, all of whom love their dads and are happy to say it. The alternative would have been three Nicoles who, well, hated their dads.

To underline how much has changed since the Nineties (when Estelle Skornik's Nicole left Vic Reeves at the altar for Bob Mortimer), all three women drive a Renault Megane E-Tech Electric. However, the marque are content to take a backseat here.

Dye coaxes some lovely, relatable reactions from his collection of fathers and daughters ("I love him so much. I should tell him more often, shouldn't I?").Two dads even claim that the 'Papa and Nicole' campaign inspired their daughters' names—it could have been a lot worse.

Product Category: Cars

Territory: UK



Publicis.Poke
ECD: Dave Monk
CD: Colin Byrne
CD: Rob Butcher
Producer: Colin Hickson

RSA
Director: Toby Dye
Producer: Ben Porter
Prod M'ger: Katie Keith
DOP: Jake Gabbay (WPA)
Editor: Julian Eguiguren

The Mill