Just taste it.

American supermarket chain Publix celebrate the moments right before people discover a taste sensation with this 60" commercial. When presented with a new ingredient, an exotic dish, or their boyfriend's first attempt at a romantic meal for two, the cast must swallow their trepidation first.

Scored by Can Calloway's 'Everybody Eats When They Come to My House', the ad pokes gentle fun at those wary of stepping outside their culinary comfort zone. Highlights include a woman who regards an oyster with suspicion, and another who shocks her husband with two spicy hand grenades (aka jalapeños).

Once hunger and/or curiosity win the day, the well-drawn reactions nail that "Why didn’t I try this sooner?" feeling. The advertised supermarket hope this inspires viewers to (taste) test their limits further.

Music: Everybody Eats When They Come to My House - Can Calloway

Product Category: Supermarkets

Territory: USA

Just taste it.

by Andrew MacGregor

American supermarket chain Publix celebrate the moments right before people discover a taste sensation with this 60" commercial. When presented with a new ingredient, an exotic dish, or their boyfriend's first attempt at a romantic meal for two, the cast must swallow their trepidation first.

Scored by Can Calloway's 'Everybody Eats When They Come to My House', the ad pokes gentle fun at those wary of stepping outside their culinary comfort zone. Highlights include a woman who regards an oyster with suspicion, and another who shocks her husband with two spicy hand grenades (aka jalapeños).

Once hunger and/or curiosity win the day, the well-drawn reactions nail that "Why didn’t I try this sooner?" feeling. The advertised supermarket hope this inspires viewers to (taste) test their limits further.

Music: Everybody Eats When They Come to My House - Can Calloway

Product Category: Supermarkets

Territory: USA