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'Old But Gold'
9 November 2022 30s
Staying power.
by Andrew MacGregor

Gerald Kennedy is a cult hero in Irish basketball. The American joined Neptune Basketball Club in 1987 and won the league and cup double in his first season. Thirty-five-years later, the man from South Carolina coaches the next generation of Irish basketball players—and that, say Powers Whiskey, deserves a toast.

First, the brand show Kennedy in his element, still dribbling and making shots with ease. He's well wrapped-up as you might expect (the Irish weather still tests one's mettle after three decades), but he also enjoys a spot of open-water swimming to push himself.

"You've tried, you've tested, you've learned, you've lived," he intones, "and that is where your power lies." Thus, anyone who conducts themselves like Kennedy deserves a taste of the advertised whiskey.

Product Category: Whisky

Territory: Ireland



Director: Locky (Kode)
DOP: Aidan Gault
Prod Design: Anna Tavlinskaja
Editor: Ronan Fox

  Powers - 'Old But Gold'


Powers
'Old But Gold'
9 November 2022 30s

Staying power.

Gerald Kennedy is a cult hero in Irish basketball. The American joined Neptune Basketball Club in 1987 and won the league and cup double in his first season. Thirty-five-years later, the man from South Carolina coaches the next generation of Irish basketball players—and that, say Powers Whiskey, deserves a toast.

First, the brand show Kennedy in his element, still dribbling and making shots with ease. He's well wrapped-up as you might expect (the Irish weather still tests one's mettle after three decades), but he also enjoys a spot of open-water swimming to push himself.

"You've tried, you've tested, you've learned, you've lived," he intones, "and that is where your power lies." Thus, anyone who conducts themselves like Kennedy deserves a taste of the advertised whiskey.

Product Category: Whisky

Territory: Ireland



Director: Locky (Kode)
DOP: Aidan Gault
Prod Design: Anna Tavlinskaja
Editor: Ronan Fox

Powers 9 November 2022
'Old But Gold' 30s

Staying power.

by Andrew MacGregor

Gerald Kennedy is a cult hero in Irish basketball. The American joined Neptune Basketball Club in 1987 and won the league and cup double in his first season. Thirty-five-years later, the man from South Carolina coaches the next generation of Irish basketball players—and that, say Powers Whiskey, deserves a toast.

First, the brand show Kennedy in his element, still dribbling and making shots with ease. He's well wrapped-up as you might expect (the Irish weather still tests one's mettle after three decades), but he also enjoys a spot of open-water swimming to push himself.

"You've tried, you've tested, you've learned, you've lived," he intones, "and that is where your power lies." Thus, anyone who conducts themselves like Kennedy deserves a taste of the advertised whiskey.

Product Category: Whisky

Territory: Ireland



Director: Locky (Kode)
DOP: Aidan Gault
Prod Design: Anna Tavlinskaja
Editor: Ronan Fox