|The smell of fear.|
|by Andrew MacGregor|
A man's fear of failure goes haywire in this well-performed spot for Pinterest. Atychiphobia is personified as a sweaty bloke cowering under the kitchen table, and he is spooked rotten. Why? Because the protagonist dares to cook a new recipe for his in-laws.
Fear is proud of his track record ("I stopped you from applying to culinary school with the job market the way it is") and will do anything to protect it. However, even he admits that the chef's gambit might just pay off.
The advertised website want more success stories like this, so they encourage viewers to satisfy rather than suppress their curiosity on the advertised . If fear bubbles to the surface, just wave a kitchen knife in its face!
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