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Phoenix Group
'Get Ready'
12 December 2022 30s
Golden Oldies
by Syd Briscoe

Ageing doesn't mean you have to get old... at least not in attitude. A diverse group of people reckon they're not ready for traditional retirement in this spot for Phoenix Group, which urges viewers to reconsider their view of what life will be like when they stop working. Given that in the current economic climate that could be at the age of eighty-five, they've got plenty of time to ponder.

Rather than slowing down and taking it easy, this dynamic collection of future oldies are using their twilight years to master hiking, practice skateboarding, and collect the body art they've always wanted. It's an engaging reminder that life doesn't end when one's career does, and encourages planning ahead to ensure the funds are in place for such retirement revelry.

Product Category: Health Services

Territory: UK



DOP: Anna MacDonald (Vision)
The Quarry
Editor: Rebecca Luff
Colourist: Max Ferguson-Hook
Time Based Arts

  Phoenix Group - 'Get Ready'


Phoenix Group
'Get Ready'
12 December 2022 30s

Golden Oldies

Ageing doesn't mean you have to get old... at least not in attitude. A diverse group of people reckon they're not ready for traditional retirement in this spot for Phoenix Group, which urges viewers to reconsider their view of what life will be like when they stop working. Given that in the current economic climate that could be at the age of eighty-five, they've got plenty of time to ponder.

Rather than slowing down and taking it easy, this dynamic collection of future oldies are using their twilight years to master hiking, practice skateboarding, and collect the body art they've always wanted. It's an engaging reminder that life doesn't end when one's career does, and encourages planning ahead to ensure the funds are in place for such retirement revelry.

Product Category: Health Services

Territory: UK



DOP: Anna MacDonald (Vision)
The Quarry
Editor: Rebecca Luff
Colourist: Max Ferguson-Hook
Time Based Arts

Phoenix Group 12 December 2022
'Get Ready' 30s

Golden Oldies

by Syd Briscoe

Ageing doesn't mean you have to get old... at least not in attitude. A diverse group of people reckon they're not ready for traditional retirement in this spot for Phoenix Group, which urges viewers to reconsider their view of what life will be like when they stop working. Given that in the current economic climate that could be at the age of eighty-five, they've got plenty of time to ponder.

Rather than slowing down and taking it easy, this dynamic collection of future oldies are using their twilight years to master hiking, practice skateboarding, and collect the body art they've always wanted. It's an engaging reminder that life doesn't end when one's career does, and encourages planning ahead to ensure the funds are in place for such retirement revelry.

Product Category: Health Services

Territory: UK



DOP: Anna MacDonald (Vision)
The Quarry
Editor: Rebecca Luff
Colourist: Max Ferguson-Hook
Time Based Arts