Here to stay.

Parkdean (née Park) Resorts advertising has been chronic at best in DAVID's experience, so it was about time the brand pulled their socks up. This 30" ad is a step in the right direction, as agency Cravens and director Will Williamson offer a fetching look at family holidays with nary a face mask or lateral flow test swab in sight.

Unforced and naturalistic, Williamson and DP Adric Watson’s visuals suggest Parkdean resorts are a credible option as the staycation boom continues. The ongoing impact of Covid-19 on travel abroad make the domestic market more competitive than ever, so it pays to make your offer look as handsome as possible.

Product Category: Resorts / Holiday Entertainments

Territory: UK

Here to stay.

by Syd Briscoe

Parkdean (née Park) Resorts advertising has been chronic at best in DAVID's experience, so it was about time the brand pulled their socks up. This 30" ad is a step in the right direction, as agency Cravens and director Will Williamson offer a fetching look at family holidays with nary a face mask or lateral flow test swab in sight.

Unforced and naturalistic, Williamson and DP Adric Watson’s visuals suggest Parkdean resorts are a credible option as the staycation boom continues. The ongoing impact of Covid-19 on travel abroad make the domestic market more competitive than ever, so it pays to make your offer look as handsome as possible.

Product Category: Resorts / Holiday Entertainments

Territory: UK