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Rare is the pain relief ad that features no pulse waves or military-inspired graphics, but Panadol deliver just that here. The brand instead focus on a mum patiently listening to her child's story as her headache worsens. Alas, like allegations about Downing Street parties or a Gyles Brandreth anecdote, there's no end in sight.

Mean as it is to cast a rambling child as the villain, so to speak, there is a nugget of truth to this scenario that many parents will recognise. The protagonist's stop-start efforts to move away from the car are well played, and suddenly paracetamol and a glass of water becomes a happy ending unmatched by any fairy tale.

Product Category: Pain Relief

Territory: UK

Skip to the end.

by Andrew MacGregor

Rare is the pain relief ad that features no pulse waves or military-inspired graphics, but Panadol deliver just that here. The brand instead focus on a mum patiently listening to her child's story as her headache worsens. Alas, like allegations about Downing Street parties or a Gyles Brandreth anecdote, there's no end in sight.

Mean as it is to cast a rambling child as the villain, so to speak, there is a nugget of truth to this scenario that many parents will recognise. The protagonist's stop-start efforts to move away from the car are well played, and suddenly paracetamol and a glass of water becomes a happy ending unmatched by any fairy tale.

Product Category: Pain Relief

Territory: UK