by Andrew MacGregor
Director India Sleem travels to the township of Soweto in Johannesberg for this buoyant Nike ad. There she meets the So Dope Dance Academy, who make the most of their two-minute slot. From their kinetic dance moves to the way cast members lock eyes with the camera, you can tell that this is more than a hobby.
Shot in: Soweto, Johannesberg, South Africa
Product Category: Sportswear