From Roma

Early on in this New Balance commercial, a seasoned fan admits, "AS Roma makes me suffer". We reckon I Giallorossi's 6-1 defeat to Norwegians Bodo/Glimt in the Europa Conference League was a new low. Yet his team also won the same competition just seven months later, so life as a Romanista can't be that bad.

The team's yellow and red colours help Daniele Quadrelli's film stand out, as does the cast's sense of duty to their club. Though head coach José Mourinho is nowhere to be seen, it's clear that the Chosen/Happy/Grumpy One has given Roma a lift. New Balance will hope this translates into overpriced kit sales for as long as possible.

Product Category: Sportswear

Territory: UK

From Roma

by Andrew MacGregor

Early on in this New Balance commercial, a seasoned fan admits, "AS Roma makes me suffer". We reckon I Giallorossi's 6-1 defeat to Norwegians Bodo/Glimt in the Europa Conference League was a new low. Yet his team also won the same competition just seven months later, so life as a Romanista can't be that bad.

The team's yellow and red colours help Daniele Quadrelli's film stand out, as does the cast's sense of duty to their club. Though head coach José Mourinho is nowhere to be seen, it's clear that the Chosen/Happy/Grumpy One has given Roma a lift. New Balance will hope this translates into overpriced kit sales for as long as possible.

Product Category: Sportswear

Territory: UK