CommercialsPop PromosShort Films    UKInternational
NAB
'More Than Money'
4 May 2022 45s
Fantastical Finance
by Syd Briscoe

Aussie bank NAB play with magical realism in their latest commercial. The brand emphasise how much more they bring to customers than other banks by going over the top with imagery - depicting houses with legs, cars falling apart as they drive, and a plant shop with wares that come to life.

The Bobbsey Twins helm the action-packed film, which uses CGI and entertaining VFX to draw viewers into the surreal narrative. Audiences may not immediately think of financial advisors as Taken-style pursuit drivers, but they will after watching this.

It's an intriguing way to bring fresh interest to what can often feel like a staid and unclear sector, embracing the nebulous nature of the brand's offer for the better. A modern day Baba Yaga sprinting down the street is more visually compelling than spelling out mortgage offer details, after all.

Product Category: Banks

Territory: Australia



Finch
Director: The Bobbsey Twins (Arts & Sciences)
Colourist: Dave Gibson

  NAB - 'More Than Money'


NAB
'More Than Money'
4 May 2022 45s

Fantastical Finance

Aussie bank NAB play with magical realism in their latest commercial. The brand emphasise how much more they bring to customers than other banks by going over the top with imagery - depicting houses with legs, cars falling apart as they drive, and a plant shop with wares that come to life.

The Bobbsey Twins helm the action-packed film, which uses CGI and entertaining VFX to draw viewers into the surreal narrative. Audiences may not immediately think of financial advisors as Taken-style pursuit drivers, but they will after watching this.

It's an intriguing way to bring fresh interest to what can often feel like a staid and unclear sector, embracing the nebulous nature of the brand's offer for the better. A modern day Baba Yaga sprinting down the street is more visually compelling than spelling out mortgage offer details, after all.

Product Category: Banks

Territory: Australia



Finch
Director: The Bobbsey Twins (Arts & Sciences)
Colourist: Dave Gibson

NAB 4 May 2022
'More Than Money' 45s

Fantastical Finance

by Syd Briscoe

Aussie bank NAB play with magical realism in their latest commercial. The brand emphasise how much more they bring to customers than other banks by going over the top with imagery - depicting houses with legs, cars falling apart as they drive, and a plant shop with wares that come to life.

The Bobbsey Twins helm the action-packed film, which uses CGI and entertaining VFX to draw viewers into the surreal narrative. Audiences may not immediately think of financial advisors as Taken-style pursuit drivers, but they will after watching this.

It's an intriguing way to bring fresh interest to what can often feel like a staid and unclear sector, embracing the nebulous nature of the brand's offer for the better. A modern day Baba Yaga sprinting down the street is more visually compelling than spelling out mortgage offer details, after all.

Product Category: Banks

Territory: Australia



Finch
Director: The Bobbsey Twins (Arts & Sciences)
Colourist: Dave Gibson