CommercialsPop PromosShort Films    UKInternational
Miele
'Are You Dust?'
22 June 2022 60s
Particle accelerator.
by Andrew MacGregor

Most vacuum cleaner brands promise to annihilate dust; Miele, on the other hand, want to give dust the ride of its life with their Triflex HX2 model. After years of persecution by the likes of Dyson, Hoover, and Bosch, dirt particles have every right to be suspicious.

That's why the brand have put so much effort into this 60" spot, which introduces dust to "the hallowed gateway of Germany's finest engineering". We hope Miele employees use that line wherever they go.

After a slick tour of the product's innards, the narrator asks: "If you're not dust, don't you wish you were?" Delivered with utter sincerity, it's a funny, confident endorsement of their technology.

Product Category: Vacuum Cleaners

Territory: UK



Mother

Pulse Films
Director: Sam Pilling
Producer: Chris Harrison

tenthree
Editor: Ellie Johnson

750MPH
Sound: Sam Ashwell
Sound: Marcin Pawlik
Producer: Olivia Ray

  Miele - 'Are You Dust?'


Miele
'Are You Dust?'
22 June 2022 60s

Particle accelerator.

Most vacuum cleaner brands promise to annihilate dust; Miele, on the other hand, want to give dust the ride of its life with their Triflex HX2 model. After years of persecution by the likes of Dyson, Hoover, and Bosch, dirt particles have every right to be suspicious.

That's why the brand have put so much effort into this 60" spot, which introduces dust to "the hallowed gateway of Germany's finest engineering". We hope Miele employees use that line wherever they go.

After a slick tour of the product's innards, the narrator asks: "If you're not dust, don't you wish you were?" Delivered with utter sincerity, it's a funny, confident endorsement of their technology.

Product Category: Vacuum Cleaners

Territory: UK



Mother

Pulse Films
Director: Sam Pilling
Producer: Chris Harrison

tenthree
Editor: Ellie Johnson

750MPH
Sound: Sam Ashwell
Sound: Marcin Pawlik
Producer: Olivia Ray

Miele 22 June 2022
'Are You Dust?' 60s

Particle accelerator.

by Andrew MacGregor

Most vacuum cleaner brands promise to annihilate dust; Miele, on the other hand, want to give dust the ride of its life with their Triflex HX2 model. After years of persecution by the likes of Dyson, Hoover, and Bosch, dirt particles have every right to be suspicious.

That's why the brand have put so much effort into this 60" spot, which introduces dust to "the hallowed gateway of Germany's finest engineering". We hope Miele employees use that line wherever they go.

After a slick tour of the product's innards, the narrator asks: "If you're not dust, don't you wish you were?" Delivered with utter sincerity, it's a funny, confident endorsement of their technology.

Product Category: Vacuum Cleaners

Territory: UK



Mother

Pulse Films
Director: Sam Pilling
Producer: Chris Harrison

tenthree
Editor: Ellie Johnson

750MPH
Sound: Sam Ashwell
Sound: Marcin Pawlik
Producer: Olivia Ray