CommercialsPop PromosShort Films    UKInternational
Midol
'Comfort is Power'
5 May 2022 90s
Period Drama
by Syd Briscoe

Advertising has been depicting periods as something to be conquered or pushed through for decades, showing people partying, playing sport, and generally being unaffected by menstruation. A new campaign from US painkiller brand Midol challenges that notion, suggesting that knowing one's limits and being comfortable is more important than powering through.

A diverse cast adds weight to the message, emphasising that people from all walks of life deserve to address their pain without feeling that they're being somehow 'weak' about it. A synth-driven soundtrack brings an unusual air of foreboding, but director Marco Gentile ensures the emotional tone remains supportive rather than scary.

Product Category: Pain Relief

Territory: USA



Pulse Films
Director: Marco Gentile
Producer: Sparky Pomeroy
EP: Nick Fuller
DOP: Dustin Lane

  Midol - 'Comfort is Power'


Midol
'Comfort is Power'
5 May 2022 90s

Period Drama

Advertising has been depicting periods as something to be conquered or pushed through for decades, showing people partying, playing sport, and generally being unaffected by menstruation. A new campaign from US painkiller brand Midol challenges that notion, suggesting that knowing one's limits and being comfortable is more important than powering through.

A diverse cast adds weight to the message, emphasising that people from all walks of life deserve to address their pain without feeling that they're being somehow 'weak' about it. A synth-driven soundtrack brings an unusual air of foreboding, but director Marco Gentile ensures the emotional tone remains supportive rather than scary.

Product Category: Pain Relief

Territory: USA



Pulse Films
Director: Marco Gentile
Producer: Sparky Pomeroy
EP: Nick Fuller
DOP: Dustin Lane

Midol 5 May 2022
'Comfort is Power' 90s

Period Drama

by Syd Briscoe

Advertising has been depicting periods as something to be conquered or pushed through for decades, showing people partying, playing sport, and generally being unaffected by menstruation. A new campaign from US painkiller brand Midol challenges that notion, suggesting that knowing one's limits and being comfortable is more important than powering through.

A diverse cast adds weight to the message, emphasising that people from all walks of life deserve to address their pain without feeling that they're being somehow 'weak' about it. A synth-driven soundtrack brings an unusual air of foreboding, but director Marco Gentile ensures the emotional tone remains supportive rather than scary.

Product Category: Pain Relief

Territory: USA



Pulse Films
Director: Marco Gentile
Producer: Sparky Pomeroy
EP: Nick Fuller
DOP: Dustin Lane