|Not All Heroes Wear Capes|
A father and son's evolving relationship is charted in this sweet commercial for McDonald's. The Spanish ad kicks off with a young boy being comforted with a trip to the advertised fast food chain after losing a football game, with his single dad taking an active role in cheering him up.
Soon the lad begins to see his father as a superhero - cape and all - something which slowly fades as he gets older and teenage angst kicks in. The dad's mask and cape being removed at critical moments heightens the film's emotional impact, as he does his best to remain important in his son's eyes despite the conflict.
The pair's reconciliation is nicely played out, with a trip to McDonald's with friends reminding the kid that his old man is still an important part of his life. This is a neat look at how something as minor as fast food can spark emotional memories, and may even encourage some moody teens to take their folks out for a burger once in a while.
Product Category: Fast Food Restaurants