There's a time and a place.

Money talks, as the phrase goes, but god forbid anyone talks about money. When the young man in this MassMutual spot does just that during Christmas dinner, the mother of all awkward silences follows.

As a, erm, budget version of Silent Night plays in the background ("Anger steams from table afar/Financial advice was the final straw"), director Camila Zapiola captures the family's disgust in glorious slow-motion. Perhaps the protagonist should stick to cracker jokes instead.

The advertised insurer are much more sympathetic, as they believe proper guidance can make these conversations less excruciating for everyone. Still, viewers should learn to read the room as well.

Product Category: Insurance

Territory: USA

There's a time and a place.

by Andrew MacGregor

Money talks, as the phrase goes, but god forbid anyone talks about money. When the young man in this MassMutual spot does just that during Christmas dinner, the mother of all awkward silences follows.

As a, erm, budget version of Silent Night plays in the background ("Anger steams from table afar/Financial advice was the final straw"), director Camila Zapiola captures the family's disgust in glorious slow-motion. Perhaps the protagonist should stick to cracker jokes instead.

The advertised insurer are much more sympathetic, as they believe proper guidance can make these conversations less excruciating for everyone. Still, viewers should learn to read the room as well.

Product Category: Insurance

Territory: USA