CommercialsPop PromosShort Films    UKInternational
Lumo
'Flight Shame'
6 April 2022 50s
Don't come fly with me.
by Jason Stone

As a regular flyer between Scotland and London, the advent of a new rail service promising cheaper fares spoke directly to DAVID, and he's been waiting eagerly to discover whether Lumo could be used to assuage his guilt about the massive carbon footprint to which he's contributed over the past several years.

Strange then to discover that this is exactly the theme selected by agency Mother when launching the new service in a television commercial. Like DAVID, Jen – the protagonist of the new film – is unhappy about her contribution to global warming. Unable to stop flying, she decides to mitigate her environmental deficit by taking a number of other measures. These have been richly imagined by Mother's uncredited creative team and directorial pairing The Bobbsey Twins from Homicide. Working through a series of increasingly comic scenarios, we witness Jen's efforts and can only admire the self-sacrifice they involve.

It's a great way to draw attention to a rail service which many people will not yet be familiar with. And, it has already persuaded DAVID to check it out and consider using it for his next journey south… so, job done really.

Product Category: Train Services

Territory: UK


agency
Mother
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Arts & Sciences
Director: The Bobbsey Twins From Homicide
Producer: Emma Butterworth
EP: James Bland
DOP: Alex Barber
editing
Stitch
Editor: Leo King
camera hire
ARRI Rental
vfx
Black Kite Studios
color
Black Kite Studios
Colourist: George Kyriacou
sound
750MPH
Sound: Jake Ashwell
music
The Hogan

  Lumo - 'Flight Shame'


Lumo
'Flight Shame'
6 April 2022 50s

Don't come fly with me.

As a regular flyer between Scotland and London, the advent of a new rail service promising cheaper fares spoke directly to DAVID, and he's been waiting eagerly to discover whether Lumo could be used to assuage his guilt about the massive carbon footprint to which he's contributed over the past several years.

Strange then to discover that this is exactly the theme selected by agency Mother when launching the new service in a television commercial. Like DAVID, Jen – the protagonist of the new film – is unhappy about her contribution to global warming. Unable to stop flying, she decides to mitigate her environmental deficit by taking a number of other measures. These have been richly imagined by Mother's uncredited creative team and directorial pairing The Bobbsey Twins from Homicide. Working through a series of increasingly comic scenarios, we witness Jen's efforts and can only admire the self-sacrifice they involve.

It's a great way to draw attention to a rail service which many people will not yet be familiar with. And, it has already persuaded DAVID to check it out and consider using it for his next journey south… so, job done really.

Product Category: Train Services

Territory: UK


agency
Mother
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Arts & Sciences
Director: The Bobbsey Twins From Homicide
Producer: Emma Butterworth
EP: James Bland
DOP: Alex Barber
editing
Stitch
Editor: Leo King
camera hire
ARRI Rental
vfx
Black Kite Studios
color
Black Kite Studios
Colourist: George Kyriacou
sound
750MPH
Sound: Jake Ashwell
music
The Hogan

Lumo 6 April 2022
'Flight Shame' 50s

Don't come fly with me.

by Jason Stone

As a regular flyer between Scotland and London, the advent of a new rail service promising cheaper fares spoke directly to DAVID, and he's been waiting eagerly to discover whether Lumo could be used to assuage his guilt about the massive carbon footprint to which he's contributed over the past several years.

Strange then to discover that this is exactly the theme selected by agency Mother when launching the new service in a television commercial. Like DAVID, Jen – the protagonist of the new film – is unhappy about her contribution to global warming. Unable to stop flying, she decides to mitigate her environmental deficit by taking a number of other measures. These have been richly imagined by Mother's uncredited creative team and directorial pairing The Bobbsey Twins from Homicide. Working through a series of increasingly comic scenarios, we witness Jen's efforts and can only admire the self-sacrifice they involve.

It's a great way to draw attention to a rail service which many people will not yet be familiar with. And, it has already persuaded DAVID to check it out and consider using it for his next journey south… so, job done really.

Product Category: Train Services

Territory: UK


agency
Mother
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Arts & Sciences
Director: The Bobbsey Twins From Homicide
Producer: Emma Butterworth
EP: James Bland
DOP: Alex Barber
editing
Stitch
Editor: Leo King
camera hire
ARRI Rental
vfx
Black Kite Studios
color
Black Kite Studios
Colourist: George Kyriacou
sound
750MPH
Sound: Jake Ashwell
music
The Hogan