The unrelenting march of plus signs continues as Starzplay becomes Lionsgate+ in the UK. To mark the occasion, agency adam&eveDDB and director Finn Keenan have made this slick commercial delving into the physiology of viewers.
Hyper-stylised versions of the brain, heart, and gut go into overdrive thanks to shows like Gaslit, The Great, and Power Book II: Ghost. Meanwhile, Gangs of London brings new meaning to the phrase 'nail-biting drama'.
It's a punchy, well-shot revamp, with clear confidence in the Lionsgate name amid a glut of competitors. However, the brand need a Rings of Power, Stranger Things, or House of the Dragon to shift the needle further.
Product Category: Streaming Services