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Lexus
'Next Chapter'
11 May 2022 79s
Top hear.
by Andrew MacGregor

As Forza Horizon 2 players will attest, director Caleb Slain likes to immerse viewers in his car ads. His opening cinematic for the 2014 Xbox title 'hypnotises' gamers so they are ready for open-world racing action. Eight years later, this accomplished piece of work for Lexus has a similiar vibe.

"Listen," whispers the narrator as Slain depicts nature at both a macro and a micro level. This is where some high-quality headphones come in handy, as creaking trees, trickling water, and dry leaves on tarmac combine to produce a luscious soundscape.

However, the most important sound is the RZ's battery. As more car manufacturers swap the roar of a petrol or diesel engine for an electric hum, Lexus frame it as a chance to tune back into the natural environment. Sounds like the Japanese marque mean green business.

Product Category: Cars

Territory: UK


Director: Caleb Slain (Curate Films)

  Lexus - 'Next Chapter'


Lexus
'Next Chapter'
11 May 2022 79s

Top hear.

As Forza Horizon 2 players will attest, director Caleb Slain likes to immerse viewers in his car ads. His opening cinematic for the 2014 Xbox title 'hypnotises' gamers so they are ready for open-world racing action. Eight years later, this accomplished piece of work for Lexus has a similiar vibe.

"Listen," whispers the narrator as Slain depicts nature at both a macro and a micro level. This is where some high-quality headphones come in handy, as creaking trees, trickling water, and dry leaves on tarmac combine to produce a luscious soundscape.

However, the most important sound is the RZ's battery. As more car manufacturers swap the roar of a petrol or diesel engine for an electric hum, Lexus frame it as a chance to tune back into the natural environment. Sounds like the Japanese marque mean green business.

Product Category: Cars

Territory: UK


Director: Caleb Slain (Curate Films)

Lexus 11 May 2022
'Next Chapter' 79s

Top hear.

by Andrew MacGregor

As Forza Horizon 2 players will attest, director Caleb Slain likes to immerse viewers in his car ads. His opening cinematic for the 2014 Xbox title 'hypnotises' gamers so they are ready for open-world racing action. Eight years later, this accomplished piece of work for Lexus has a similiar vibe.

"Listen," whispers the narrator as Slain depicts nature at both a macro and a micro level. This is where some high-quality headphones come in handy, as creaking trees, trickling water, and dry leaves on tarmac combine to produce a luscious soundscape.

However, the most important sound is the RZ's battery. As more car manufacturers swap the roar of a petrol or diesel engine for an electric hum, Lexus frame it as a chance to tune back into the natural environment. Sounds like the Japanese marque mean green business.

Product Category: Cars

Territory: UK


Director: Caleb Slain (Curate Films)