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Lego
'90 Years of Play'
14 June 2022 60s
Continuous Creation
by Syd Briscoe

Lego encourage viewers to "make the world their playground" in this cute and celebratory film. Marking 90 years of production, the piece muses on the innately human urge to shape and alter the world around us in unexpected ways.

Whether it's solving problems like constructing a wheelchair ramp or shooting for the stars in a space rocket, there's no denying that people have an unerring passion to create. Colourful visuals illustrate this as they travel through the decades, cementing the brand's legacy as it features prominently in many childhoods from different eras.

Director Oskar Bård has done a lovely job of establishing a playful yet meaningful tone here, suggesting that childhood imagination is the first step to making a difference in the world as an adult. A wash of rainbow blocks as a hint towards Pride month says there's further progress to be made in the future, too.

Product Category: Toys

Territory: Global



Hobby Film
Director: Oskar Bård
EP: Anna Bergstrom
DOP: Mart Ratassepp
DOP: Thodoris Zacharakis
Prod Design: Juris Zukovskis
Editor: Gatis Belogrudovs
Sound: Edward Björner

  Lego - '90 Years of Play'


Lego
'90 Years of Play'
14 June 2022 60s

Continuous Creation

Lego encourage viewers to "make the world their playground" in this cute and celebratory film. Marking 90 years of production, the piece muses on the innately human urge to shape and alter the world around us in unexpected ways.

Whether it's solving problems like constructing a wheelchair ramp or shooting for the stars in a space rocket, there's no denying that people have an unerring passion to create. Colourful visuals illustrate this as they travel through the decades, cementing the brand's legacy as it features prominently in many childhoods from different eras.

Director Oskar Bård has done a lovely job of establishing a playful yet meaningful tone here, suggesting that childhood imagination is the first step to making a difference in the world as an adult. A wash of rainbow blocks as a hint towards Pride month says there's further progress to be made in the future, too.

Product Category: Toys

Territory: Global



Hobby Film
Director: Oskar Bård
EP: Anna Bergstrom
DOP: Mart Ratassepp
DOP: Thodoris Zacharakis
Prod Design: Juris Zukovskis
Editor: Gatis Belogrudovs
Sound: Edward Björner

Lego 14 June 2022
'90 Years of Play' 60s

Continuous Creation

by Syd Briscoe

Lego encourage viewers to "make the world their playground" in this cute and celebratory film. Marking 90 years of production, the piece muses on the innately human urge to shape and alter the world around us in unexpected ways.

Whether it's solving problems like constructing a wheelchair ramp or shooting for the stars in a space rocket, there's no denying that people have an unerring passion to create. Colourful visuals illustrate this as they travel through the decades, cementing the brand's legacy as it features prominently in many childhoods from different eras.

Director Oskar Bård has done a lovely job of establishing a playful yet meaningful tone here, suggesting that childhood imagination is the first step to making a difference in the world as an adult. A wash of rainbow blocks as a hint towards Pride month says there's further progress to be made in the future, too.

Product Category: Toys

Territory: Global



Hobby Film
Director: Oskar Bård
EP: Anna Bergstrom
DOP: Mart Ratassepp
DOP: Thodoris Zacharakis
Prod Design: Juris Zukovskis
Editor: Gatis Belogrudovs
Sound: Edward Björner