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| Scaly Seduction | |
| by Syd Briscoe | |
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A spot of attempted spouse murder takes place in this amusing commercial for Ladder life insurance. A man arrives home to what appears to be a romantic enticement, following a trail of candles and rose petals to the bedroom before discovering an unexpected occupant. Director Casey Storm handles the reveal well here, allowing viewers' anticipation to build before the bed's scaly inhabitant makes itself known. The wife hiding in the bathroom provides an added laugh, as she waits eagerly to see if her plan will come to fruition. It's an entertaining way to draw attention to the advertised company's offer, with the final disclaimer that similar efforts will not result in a pay-out bringing further humour to the piece. Florida Man had better stay on his toes in the near future, as reptile-based claims are sure to come under more scrutiny than most.
Product Category: Insurance
Territory: USA
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