CommercialsPop PromosShort Films    UKInternational
Kendrick Lamar
'The Heart Part 5'
9 May 2022 5 mins 42s

What could easily have been an unremarkable promo is transformed by the captivating use of deep fake technology. Kendrick Lamar raps his way through his latest offering wearing a white t-shirt against a burgundy-coloured backdrop. That’s literally it... up to a point.

The morphing of his face into the faces of other famous Black men is so subtle that unless you’re paying close attention, you could miss it, but it’s this very subtlety which transforms the film from something forgettable into a searingly topical piece of Zeitgeist-capturing work.

As he raps the lyrics of the fifth track in his 'heart' series, Kendrick’s face transforms firstly into O J Simpson then into Kanye West, Jussie Smollett, Will Smith, Kobe Bryant and Nisey Hussle respectively. You can’t help noticing the care with which these choices have been made... each are not only Black and famous, they have been at the centre of worldwide attention, for one reason or another. (The inclusion of Will Smith suggests that either this promo was created more recently that you might imagine from the complexity of the VFX work, given that 'that' fateful Oscars ceremony was only six weeks ago, or that Lamar and co-director Dave Free are uncommonly prescient.)

The film will undoubtedly restart discussions about the efficacy of deepfake technology, and thereby become the talking point it’s intended to be.

Product Category: Promos

Territory: USA


DOP: Christopher Ripley
Prod Design: Eric Hersey
Editor: Neal Farmer
Colourist: Mikey Rossiter

  Kendrick Lamar - 'The Heart Part 5'


Kendrick Lamar
'The Heart Part 5'
9 May 2022 5 mins 42s

What could easily have been an unremarkable promo is transformed by the captivating use of deep fake technology. Kendrick Lamar raps his way through his latest offering wearing a white t-shirt against a burgundy-coloured backdrop. That’s literally it... up to a point.

The morphing of his face into the faces of other famous Black men is so subtle that unless you’re paying close attention, you could miss it, but it’s this very subtlety which transforms the film from something forgettable into a searingly topical piece of Zeitgeist-capturing work.

As he raps the lyrics of the fifth track in his 'heart' series, Kendrick’s face transforms firstly into O J Simpson then into Kanye West, Jussie Smollett, Will Smith, Kobe Bryant and Nisey Hussle respectively. You can’t help noticing the care with which these choices have been made... each are not only Black and famous, they have been at the centre of worldwide attention, for one reason or another. (The inclusion of Will Smith suggests that either this promo was created more recently that you might imagine from the complexity of the VFX work, given that 'that' fateful Oscars ceremony was only six weeks ago, or that Lamar and co-director Dave Free are uncommonly prescient.)

The film will undoubtedly restart discussions about the efficacy of deepfake technology, and thereby become the talking point it’s intended to be.

Product Category: Promos

Territory: USA


DOP: Christopher Ripley
Prod Design: Eric Hersey
Editor: Neal Farmer
Colourist: Mikey Rossiter

Kendrick Lamar 9 May 2022
'The Heart Part 5' 5 mins 42s

by Lateefah Jones

What could easily have been an unremarkable promo is transformed by the captivating use of deep fake technology. Kendrick Lamar raps his way through his latest offering wearing a white t-shirt against a burgundy-coloured backdrop. That’s literally it... up to a point.

The morphing of his face into the faces of other famous Black men is so subtle that unless you’re paying close attention, you could miss it, but it’s this very subtlety which transforms the film from something forgettable into a searingly topical piece of Zeitgeist-capturing work.

As he raps the lyrics of the fifth track in his 'heart' series, Kendrick’s face transforms firstly into O J Simpson then into Kanye West, Jussie Smollett, Will Smith, Kobe Bryant and Nisey Hussle respectively. You can’t help noticing the care with which these choices have been made... each are not only Black and famous, they have been at the centre of worldwide attention, for one reason or another. (The inclusion of Will Smith suggests that either this promo was created more recently that you might imagine from the complexity of the VFX work, given that 'that' fateful Oscars ceremony was only six weeks ago, or that Lamar and co-director Dave Free are uncommonly prescient.)

The film will undoubtedly restart discussions about the efficacy of deepfake technology, and thereby become the talking point it’s intended to be.

Product Category: Promos

Territory: USA


DOP: Christopher Ripley
Prod Design: Eric Hersey
Editor: Neal Farmer
Colourist: Mikey Rossiter