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| A crazy ride. | |
| by Jason Stone | |
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To judge by the completed work, outdoor wear company Kathmandu are keen to attract younger customers. It neither emphasises the quality of the clothes or the wonders of nature... well, not in the traditional style anyway. Instead, director Daniel Warwick has created a film which celebrates a very different spirit of adventure. The soundtrack is provided by Tom Zé's 'Jimmy, Renda-Se‘ and it proves a perfect accompaniment to the trippy visuals. This is 'Swallows and Amazons' on LSD, and we love it. Everything about it is fun, and it positions Kathmandu as the go to supplier for anyone who wants to enjoy the great outdoors, without feeling as though they are the kind of people who use expressions like 'the great outdoors'.
Music: 'Jimmy, Renda-Se‘ by Tom Zé
Product Category: Outdoor wear
Territory: New Zealand
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