CommercialsPop PromosShort Films    UKInternational
KSI
'Not Over Yet'
7 August 2022 3 mins 06s

Hertfordshire content creator KSI is the sort of celebrity who could only have come to prominence in the internet age. He got his start making commentary videos about FIFA video games, before diversifying his output and now can boast of over 34 million subscribers and 8 billion video views across his three YouTube channels. Oh, and he also raps, as evidenced by this promo.

The film and track reference his ongoing 'feud' with fellow YouTube celebrity Logan Paul, whom he's twice fought in highly publicised boxing matches. The promo features KSI shadow boxing, a cameo from Tom Grennan, and moments of product placement that even Wayne's World would find conspicuous.

It's also been released at the same time as another 'challenge' has been issued to Paul for the pair to meet in the ring a third time, making it part-promo, part exercise in clickbait. Clearly fans eat this carefully choreographed kayfabe up, but this feels like the most hollow, algorithm-driven piece of content - we hesitate to call it work - that DAVID has seen for a while.

Product Category: Promos

Territory: UK



Director: Troy Roscoe

  KSI - 'Not Over Yet'


KSI
'Not Over Yet'
7 August 2022 3 mins 06s

Hertfordshire content creator KSI is the sort of celebrity who could only have come to prominence in the internet age. He got his start making commentary videos about FIFA video games, before diversifying his output and now can boast of over 34 million subscribers and 8 billion video views across his three YouTube channels. Oh, and he also raps, as evidenced by this promo.

The film and track reference his ongoing 'feud' with fellow YouTube celebrity Logan Paul, whom he's twice fought in highly publicised boxing matches. The promo features KSI shadow boxing, a cameo from Tom Grennan, and moments of product placement that even Wayne's World would find conspicuous.

It's also been released at the same time as another 'challenge' has been issued to Paul for the pair to meet in the ring a third time, making it part-promo, part exercise in clickbait. Clearly fans eat this carefully choreographed kayfabe up, but this feels like the most hollow, algorithm-driven piece of content - we hesitate to call it work - that DAVID has seen for a while.

Product Category: Promos

Territory: UK



Director: Troy Roscoe

KSI 7 August 2022
'Not Over Yet' 3 mins 06s

by Syd Briscoe

Hertfordshire content creator KSI is the sort of celebrity who could only have come to prominence in the internet age. He got his start making commentary videos about FIFA video games, before diversifying his output and now can boast of over 34 million subscribers and 8 billion video views across his three YouTube channels. Oh, and he also raps, as evidenced by this promo.

The film and track reference his ongoing 'feud' with fellow YouTube celebrity Logan Paul, whom he's twice fought in highly publicised boxing matches. The promo features KSI shadow boxing, a cameo from Tom Grennan, and moments of product placement that even Wayne's World would find conspicuous.

It's also been released at the same time as another 'challenge' has been issued to Paul for the pair to meet in the ring a third time, making it part-promo, part exercise in clickbait. Clearly fans eat this carefully choreographed kayfabe up, but this feels like the most hollow, algorithm-driven piece of content - we hesitate to call it work - that DAVID has seen for a while.

Product Category: Promos

Territory: UK



Director: Troy Roscoe