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| Keeping up with La Famille Joneses | |
| by Jason Stone | |
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In the wonderful world of fashion and perfume, there's no need to make sense. The niche they've carved for themselves is one which concentrates wholly on the aesthetic and there's little point trying to figure out what, if anything, it's aiming to say. Far better to soak up the beautiful imagery and let your analysing skills take a short break. Director Emma Dalzell-Khan has created her own garden of Eden for Jo Malone, and with Holly Blakey providing the choreography and an array of wondrous beauty on display, it's a particularly striking addition to the bemusing canon. The association with luxury is all that's required, and creating advertising that's on a par with the Paris Fashion Houses' output, gets the job done.
Product Category: Perfume
Territory: UK
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