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| Player Pong | |
| by Syd Briscoe | |
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Dedicated gamers aren't exactly known to be hygiene fanatics - something referenced by this ad for Irish Spring. The film presents a series of pungent players discussing their reluctance to put down the controller to take a shower. Thankfully, the soap and bodywash experts have a tech-savvy solution to offset the stench. A creepy spokesman adds to the humour here, as the brand's soap-focused, Midsommar-style cult returns to contrast the technology-obsessed gamers and their refusal to wash. A futuristically designed bath suggests the stinkers will have the ability to bathe without logging off, though - from the determined look of the presenter and his pal - it may not actually be a choice.
Product Category: Soaps & Washes
Territory: USA
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