Maxim Kelly 'co-directs' this Hot Chip promo with the Fairchild 7080, a supercomputer that specialises in music videos. A pitch-perfect parody of educational films and science television reveals how creator Jerry Fairchild and his secretary/wife "fed forty years of music video transcripts" into the machine, with an emphasis on boy bands like Five.

To ensure flawless choreography, the lab constructs humanoid robots (listen out for the narrator’s pronunciation of humanoid) to perform the Fairchild 7080’s latest outcome. Cue some excellent, algorithmic dance moves from the boy band equivalent of Daft Punk.

Unless there's upgrade on the horizon, music and lyrics are still Hot Chip's domain, and the band deliver a thoughtful song about the all-too-human effects of depression ("Am I still broken, am I still broken?/You know that I'm hoping (can I still be fixed, can I still be fixed?"). Introspection you can dance to.

Product Category: Promos

Territory: UK

by Andrew MacGregor

Maxim Kelly 'co-directs' this Hot Chip promo with the Fairchild 7080, a supercomputer that specialises in music videos. A pitch-perfect parody of educational films and science television reveals how creator Jerry Fairchild and his secretary/wife "fed forty years of music video transcripts" into the machine, with an emphasis on boy bands like Five.

To ensure flawless choreography, the lab constructs humanoid robots (listen out for the narrator’s pronunciation of humanoid) to perform the Fairchild 7080’s latest outcome. Cue some excellent, algorithmic dance moves from the boy band equivalent of Daft Punk.

Unless there's upgrade on the horizon, music and lyrics are still Hot Chip's domain, and the band deliver a thoughtful song about the all-too-human effects of depression ("Am I still broken, am I still broken?/You know that I'm hoping (can I still be fixed, can I still be fixed?"). Introspection you can dance to.

Product Category: Promos

Territory: UK