You'll Never Walk Alone

Heineken raise a glass to all sports fans in their latest commercial campaign... men included. The sponsor of UEFA Women's League and UEFA Women's Euro England 2022 highlights female footy fanatics in the spot, showing the lengths they go to in order to follow their favourite team.

The work is subtly executed by directors Ali Ali and Jakob Marky, as they depict fans showing up for local games, slipping out on dates to catch the highlights, and celebrating major wins in the street. The fact they're all women only hits home for the viewer at the end, increasing the film's emotional impact.

A cover of 'You'll Never Walk Alone' also adds feeling to the piece, emphasising the communal aspect of following sport in which women are often overlooked. With record numbers tuning in to watch women's sport, however, campaigns like this suggest things are changing for the better.

Product Category: Lagers

Territory: UK

You'll Never Walk Alone

by Syd Briscoe

Heineken raise a glass to all sports fans in their latest commercial campaign... men included. The sponsor of UEFA Women's League and UEFA Women's Euro England 2022 highlights female footy fanatics in the spot, showing the lengths they go to in order to follow their favourite team.

The work is subtly executed by directors Ali Ali and Jakob Marky, as they depict fans showing up for local games, slipping out on dates to catch the highlights, and celebrating major wins in the street. The fact they're all women only hits home for the viewer at the end, increasing the film's emotional impact.

A cover of 'You'll Never Walk Alone' also adds feeling to the piece, emphasising the communal aspect of following sport in which women are often overlooked. With record numbers tuning in to watch women's sport, however, campaigns like this suggest things are changing for the better.

Product Category: Lagers

Territory: UK