CommercialsPop PromosShort Films    UKInternational
Glo
'Battle of the Year'
8 May 2022 2 mins
Urban moves
by Lateefah Jones

This high energy, fast moving commercial shows urban dance at its highest level and in a competitive environment. The individual showmanship and the collaborative routines combine for an amazing and vibrant display, and you can’t help appreciating the athleticism and discipline required for performance at this level, regardless of your usual preferences in music and culture. The ad nods towards other aspects of Black culture in a softer way, the rap lyrics over classical, the camera shots showing off hair styling and clothing. All of which combine and make up integral elements of the urban dance scene.

You see the sweat, the falls, the injuries, the repetitions, the self-doubt, the pep talks, the training, the collaborations, the warm ups and the come downs that all go into making battle-worthy dance performances. Viewers are adeptly made to realise that for many, this isn’t just entertainment... this is a way of life.

Shot in: Lagos, Nigeria

Product Category: E Cigarettes

Territory: Global



Nice Shirt Films
Director: Kim Geldenhuys
EP: Ashleigh Jarratt
DOP: Adam Bentel
Prod Design: Michael Linders
Food Director: Charmaine Greyling
Editor: Julian Redpath
Colourist: Nic Apostoli
Sound: Stephen Webster

  Glo - 'Battle of the Year'


Glo
'Battle of the Year'
8 May 2022 2 mins

Urban moves

This high energy, fast moving commercial shows urban dance at its highest level and in a competitive environment. The individual showmanship and the collaborative routines combine for an amazing and vibrant display, and you can’t help appreciating the athleticism and discipline required for performance at this level, regardless of your usual preferences in music and culture. The ad nods towards other aspects of Black culture in a softer way, the rap lyrics over classical, the camera shots showing off hair styling and clothing. All of which combine and make up integral elements of the urban dance scene.

You see the sweat, the falls, the injuries, the repetitions, the self-doubt, the pep talks, the training, the collaborations, the warm ups and the come downs that all go into making battle-worthy dance performances. Viewers are adeptly made to realise that for many, this isn’t just entertainment... this is a way of life.

Shot in: Lagos, Nigeria

Product Category: E Cigarettes

Territory: Global



Nice Shirt Films
Director: Kim Geldenhuys
EP: Ashleigh Jarratt
DOP: Adam Bentel
Prod Design: Michael Linders
Food Director: Charmaine Greyling
Editor: Julian Redpath
Colourist: Nic Apostoli
Sound: Stephen Webster

Glo 8 May 2022
'Battle of the Year' 2 mins

Urban moves

by Lateefah Jones

This high energy, fast moving commercial shows urban dance at its highest level and in a competitive environment. The individual showmanship and the collaborative routines combine for an amazing and vibrant display, and you can’t help appreciating the athleticism and discipline required for performance at this level, regardless of your usual preferences in music and culture. The ad nods towards other aspects of Black culture in a softer way, the rap lyrics over classical, the camera shots showing off hair styling and clothing. All of which combine and make up integral elements of the urban dance scene.

You see the sweat, the falls, the injuries, the repetitions, the self-doubt, the pep talks, the training, the collaborations, the warm ups and the come downs that all go into making battle-worthy dance performances. Viewers are adeptly made to realise that for many, this isn’t just entertainment... this is a way of life.

Shot in: Lagos, Nigeria

Product Category: E Cigarettes

Territory: Global



Nice Shirt Films
Director: Kim Geldenhuys
EP: Ashleigh Jarratt
DOP: Adam Bentel
Prod Design: Michael Linders
Food Director: Charmaine Greyling
Editor: Julian Redpath
Colourist: Nic Apostoli
Sound: Stephen Webster