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Gatorade
'All For Fun'
9 August 2022 60s
For The Love Of The Game
by Syd Briscoe

A collection of youthful athletes rediscover why they picked up sport in the first place in this fun commercial for Gatorade. Fernando Tatis Jr, Sydney McLaughlin, Paige Bueckers, Trevor Lawrence, and Karl Anthony Towns all feature in the 60" spot, which emphasises enjoyment over success.

The film inserts the now professional athletes into scenes from their younger years, showing them playing with childhood friends at the moment they discovered a love for their respective sport. A shot of a juvenile basketball team cramming into a bus to go to a game provides a particular laugh.

It's a relatable way to remind viewers how the elite athletes of tomorrow are first formed - through fun and passion rather than a focus on results. And they're fuelled by the advertised sports drink while mucking around with their mates, of course.

Product Category: Canned / Bottled Sweet Drinks (Still)

Territory: USA



RadicalMedia
Director: Dave Meyers
Producer: Dave Bernstein
Producer: Colin Moran
EP: Frank Scherma
DOP: Scott Cunningham
Company3
Colourist: Stefan Sonnenfeld
VFX Supervisor: Aaron Neitz

  Gatorade - 'All For Fun'


Gatorade
'All For Fun'
9 August 2022 60s

For The Love Of The Game

A collection of youthful athletes rediscover why they picked up sport in the first place in this fun commercial for Gatorade. Fernando Tatis Jr, Sydney McLaughlin, Paige Bueckers, Trevor Lawrence, and Karl Anthony Towns all feature in the 60" spot, which emphasises enjoyment over success.

The film inserts the now professional athletes into scenes from their younger years, showing them playing with childhood friends at the moment they discovered a love for their respective sport. A shot of a juvenile basketball team cramming into a bus to go to a game provides a particular laugh.

It's a relatable way to remind viewers how the elite athletes of tomorrow are first formed - through fun and passion rather than a focus on results. And they're fuelled by the advertised sports drink while mucking around with their mates, of course.

Product Category: Canned / Bottled Sweet Drinks (Still)

Territory: USA



RadicalMedia
Director: Dave Meyers
Producer: Dave Bernstein
Producer: Colin Moran
EP: Frank Scherma
DOP: Scott Cunningham
Company3
Colourist: Stefan Sonnenfeld
VFX Supervisor: Aaron Neitz

Gatorade 9 August 2022
'All For Fun' 60s

For The Love Of The Game

by Syd Briscoe

A collection of youthful athletes rediscover why they picked up sport in the first place in this fun commercial for Gatorade. Fernando Tatis Jr, Sydney McLaughlin, Paige Bueckers, Trevor Lawrence, and Karl Anthony Towns all feature in the 60" spot, which emphasises enjoyment over success.

The film inserts the now professional athletes into scenes from their younger years, showing them playing with childhood friends at the moment they discovered a love for their respective sport. A shot of a juvenile basketball team cramming into a bus to go to a game provides a particular laugh.

It's a relatable way to remind viewers how the elite athletes of tomorrow are first formed - through fun and passion rather than a focus on results. And they're fuelled by the advertised sports drink while mucking around with their mates, of course.

Product Category: Canned / Bottled Sweet Drinks (Still)

Territory: USA



RadicalMedia
Director: Dave Meyers
Producer: Dave Bernstein
Producer: Colin Moran
EP: Frank Scherma
DOP: Scott Cunningham
Company3
Colourist: Stefan Sonnenfeld
VFX Supervisor: Aaron Neitz