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Ford
'Sync City'
10 May 2022 30s
That syncing feeling.
by Jason Stone

Ford has always positioned itself as the workhorse of the van world and this film by MJZ's Nicolai Fuglsig further emphasises that idea. The city virtually throbs with the energy of endeavour, and this is reflected by the carefully synchronised movement of Ford's vans as they make their way through the urban landscape.

Overhead shots are cleverly used to highlight the close proximity of each van to the next, before the perspective switches to that of a camera which thrillingly moves through the scene in a fashion which has DAVID wondering: "is it a bird? Is it a plane? Or is it superdrone?"

The music choice is excellent... eschewing the appeal (and expense) of a better known track, John Lemke's Vessel perfectly complements the visual element.

Music: Vessel by John Lemke

Product Category: Cars

Territory: UK



Abbott Mead Vickers BBDO
ECD: Martin Loraine
Creative: Dan Kennard
Creative: Ben Smith
Producer: Romila Sanassy

MJZ
Director: Nicolai Fuglsig
Producer: Tim Wild

nineteentwenty
Sound: James Benn (Bark Soho)

Bark Soho

Finger Music
Supervisor: Chris Phelps

  Ford - 'Sync City'


Ford
'Sync City'
10 May 2022 30s

That syncing feeling.

Ford has always positioned itself as the workhorse of the van world and this film by MJZ's Nicolai Fuglsig further emphasises that idea. The city virtually throbs with the energy of endeavour, and this is reflected by the carefully synchronised movement of Ford's vans as they make their way through the urban landscape.

Overhead shots are cleverly used to highlight the close proximity of each van to the next, before the perspective switches to that of a camera which thrillingly moves through the scene in a fashion which has DAVID wondering: "is it a bird? Is it a plane? Or is it superdrone?"

The music choice is excellent... eschewing the appeal (and expense) of a better known track, John Lemke's Vessel perfectly complements the visual element.

Music: Vessel by John Lemke

Product Category: Cars

Territory: UK



Abbott Mead Vickers BBDO
ECD: Martin Loraine
Creative: Dan Kennard
Creative: Ben Smith
Producer: Romila Sanassy

MJZ
Director: Nicolai Fuglsig
Producer: Tim Wild

nineteentwenty
Sound: James Benn (Bark Soho)

Bark Soho

Finger Music
Supervisor: Chris Phelps

Ford 10 May 2022
'Sync City' 30s

That syncing feeling.

by Jason Stone

Ford has always positioned itself as the workhorse of the van world and this film by MJZ's Nicolai Fuglsig further emphasises that idea. The city virtually throbs with the energy of endeavour, and this is reflected by the carefully synchronised movement of Ford's vans as they make their way through the urban landscape.

Overhead shots are cleverly used to highlight the close proximity of each van to the next, before the perspective switches to that of a camera which thrillingly moves through the scene in a fashion which has DAVID wondering: "is it a bird? Is it a plane? Or is it superdrone?"

The music choice is excellent... eschewing the appeal (and expense) of a better known track, John Lemke's Vessel perfectly complements the visual element.

Music: Vessel by John Lemke

Product Category: Cars

Territory: UK



Abbott Mead Vickers BBDO
ECD: Martin Loraine
Creative: Dan Kennard
Creative: Ben Smith
Producer: Romila Sanassy

MJZ
Director: Nicolai Fuglsig
Producer: Tim Wild

nineteentwenty
Sound: James Benn (Bark Soho)

Bark Soho

Finger Music
Supervisor: Chris Phelps