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Emmerse
'Thoughts'
20 June 2022 60s
Mind Crimes
by Syd Briscoe

A man struggles to get away from his thoughts in this entertaining ad for the Emmerse relaxation app. Whether it's trying to talk to an attractive woman or take part in a meeting, his mind has other ideas as it takes the form of a large woolly cloud determined to sabotage him.

It's a relatable narrative, as he fights to get away from himself and get things done to no avail. Even leisure activities aren't off limits, and his friends watch with deadpan expressions when the cloud kicks his golf ball off course and directly into a nearby pond.

Directing duo John Larigakis and Bill Hawley have done a lovely job with the surreal concept here, balancing humour and frustration as the protagonist grapples with his brain. It makes a compelling case for the advertised app, which invites users to shut the world - and themselves - out for a while.

Product Category: App Based Services

Territory: Canada


DOP: Jon Thomas
Editor: David McDonald
Colourist: Sam Gilling
Sound: Eric Mosher

  Emmerse - 'Thoughts'


Emmerse
'Thoughts'
20 June 2022 60s

Mind Crimes

A man struggles to get away from his thoughts in this entertaining ad for the Emmerse relaxation app. Whether it's trying to talk to an attractive woman or take part in a meeting, his mind has other ideas as it takes the form of a large woolly cloud determined to sabotage him.

It's a relatable narrative, as he fights to get away from himself and get things done to no avail. Even leisure activities aren't off limits, and his friends watch with deadpan expressions when the cloud kicks his golf ball off course and directly into a nearby pond.

Directing duo John Larigakis and Bill Hawley have done a lovely job with the surreal concept here, balancing humour and frustration as the protagonist grapples with his brain. It makes a compelling case for the advertised app, which invites users to shut the world - and themselves - out for a while.

Product Category: App Based Services

Territory: Canada


DOP: Jon Thomas
Editor: David McDonald
Colourist: Sam Gilling
Sound: Eric Mosher

Emmerse 20 June 2022
'Thoughts' 60s

Mind Crimes

by Syd Briscoe

A man struggles to get away from his thoughts in this entertaining ad for the Emmerse relaxation app. Whether it's trying to talk to an attractive woman or take part in a meeting, his mind has other ideas as it takes the form of a large woolly cloud determined to sabotage him.

It's a relatable narrative, as he fights to get away from himself and get things done to no avail. Even leisure activities aren't off limits, and his friends watch with deadpan expressions when the cloud kicks his golf ball off course and directly into a nearby pond.

Directing duo John Larigakis and Bill Hawley have done a lovely job with the surreal concept here, balancing humour and frustration as the protagonist grapples with his brain. It makes a compelling case for the advertised app, which invites users to shut the world - and themselves - out for a while.

Product Category: App Based Services

Territory: Canada


DOP: Jon Thomas
Editor: David McDonald
Colourist: Sam Gilling
Sound: Eric Mosher