CommercialsPop PromosShort Films    UKInternational
Emergency
'Everyone Deserves a Future'
6 January 2022 2 mins 10s
Journey's beginning.
by Jason Stone

This beautifully-made film evocatively depicts the immensely difficult decisions taken by parents in war-torn parts of the world. And, owing to the deteriorating situation in Afghanistan, and the messy evacuation which followed the withdrawal of US troops, no one watching this can imagine it's an exaggeration.

There's no such thing as an ordinary day in places like this, but you can tell that the little girl being taken by her mother through the dangerous streets is accustomed to what she's seeing. Neither does she seem particularly aware of what's about to happen, even when it's happening.

Director Igor Borghi makes us understand the momentousness of what we're witnessing through the interaction between the mother and her friend as the daughter climbs into the back of the car. This is a very uncertain goodbye, but the mother muffles her agony to spare here child's feelings.

A lot of people on this island see the refugee crisis wholly through the prism of their concerns about those arriving on our shores. This is hardly surprising when our media has abandoned the word 'refugee' in favour of 'migrant', and continually demonises the most desperate people in the world. But films like this offer a reminder of where these journeys start, and you'd have to have a heart of stone to be unaffected by the act of selfless sacrifice which it depicts.

Product Category: Charities

Territory: Italy


DOP: Giacomo Frittelli
Art Dept: Fabienne Arzul
Stylist: Silvia Capra
Editor: Lorenzo Colugnati
Sound: Giuseppe Catalano

  Emergency - 'Everyone Deserves a Future'


Emergency
'Everyone Deserves a Future'
6 January 2022 2 mins 10s

Journey's beginning.

This beautifully-made film evocatively depicts the immensely difficult decisions taken by parents in war-torn parts of the world. And, owing to the deteriorating situation in Afghanistan, and the messy evacuation which followed the withdrawal of US troops, no one watching this can imagine it's an exaggeration.

There's no such thing as an ordinary day in places like this, but you can tell that the little girl being taken by her mother through the dangerous streets is accustomed to what she's seeing. Neither does she seem particularly aware of what's about to happen, even when it's happening.

Director Igor Borghi makes us understand the momentousness of what we're witnessing through the interaction between the mother and her friend as the daughter climbs into the back of the car. This is a very uncertain goodbye, but the mother muffles her agony to spare here child's feelings.

A lot of people on this island see the refugee crisis wholly through the prism of their concerns about those arriving on our shores. This is hardly surprising when our media has abandoned the word 'refugee' in favour of 'migrant', and continually demonises the most desperate people in the world. But films like this offer a reminder of where these journeys start, and you'd have to have a heart of stone to be unaffected by the act of selfless sacrifice which it depicts.

Product Category: Charities

Territory: Italy


DOP: Giacomo Frittelli
Art Dept: Fabienne Arzul
Stylist: Silvia Capra
Editor: Lorenzo Colugnati
Sound: Giuseppe Catalano

Emergency 6 January 2022
'Everyone Deserves a Future' 2 mins 10s

Journey's beginning.

by Jason Stone

This beautifully-made film evocatively depicts the immensely difficult decisions taken by parents in war-torn parts of the world. And, owing to the deteriorating situation in Afghanistan, and the messy evacuation which followed the withdrawal of US troops, no one watching this can imagine it's an exaggeration.

There's no such thing as an ordinary day in places like this, but you can tell that the little girl being taken by her mother through the dangerous streets is accustomed to what she's seeing. Neither does she seem particularly aware of what's about to happen, even when it's happening.

Director Igor Borghi makes us understand the momentousness of what we're witnessing through the interaction between the mother and her friend as the daughter climbs into the back of the car. This is a very uncertain goodbye, but the mother muffles her agony to spare here child's feelings.

A lot of people on this island see the refugee crisis wholly through the prism of their concerns about those arriving on our shores. This is hardly surprising when our media has abandoned the word 'refugee' in favour of 'migrant', and continually demonises the most desperate people in the world. But films like this offer a reminder of where these journeys start, and you'd have to have a heart of stone to be unaffected by the act of selfless sacrifice which it depicts.

Product Category: Charities

Territory: Italy


DOP: Giacomo Frittelli
Art Dept: Fabienne Arzul
Stylist: Silvia Capra
Editor: Lorenzo Colugnati
Sound: Giuseppe Catalano