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Electric Ireland
'Minor Moments'
9 May 2022 30s
Calm before the storm.
by Andrew MacGregor

Electric Ireland's latest campaign with the Gaelic Athletic Association highlights the moments that are often forgotten amidst the blood and thunder of competition. This instalment focuses on the pre-match journey—the point when training's over and a seatbelt can barely contain a player's nervous energy.

Irish director Thomas Beug flits between a hurler in the passenger seat and bursts of activity on the training pitch and in the changing room. Such preparation is crucial for any player... but so is a lift to the game from mum.

It's a charming way to break the tension which permeates so many sports-themed ads, with a toot of the horn and some gentle encouragement for good measure. He may not realise it now, but moments like this are just as important as scoring the winning goal.

Product Category: Power Utility Companies

Territory: Ireland


  Electric Ireland - 'Minor Moments'


Electric Ireland
'Minor Moments'
9 May 2022 30s

Calm before the storm.

Electric Ireland's latest campaign with the Gaelic Athletic Association highlights the moments that are often forgotten amidst the blood and thunder of competition. This instalment focuses on the pre-match journey—the point when training's over and a seatbelt can barely contain a player's nervous energy.

Irish director Thomas Beug flits between a hurler in the passenger seat and bursts of activity on the training pitch and in the changing room. Such preparation is crucial for any player... but so is a lift to the game from mum.

It's a charming way to break the tension which permeates so many sports-themed ads, with a toot of the horn and some gentle encouragement for good measure. He may not realise it now, but moments like this are just as important as scoring the winning goal.

Product Category: Power Utility Companies

Territory: Ireland



Electric Ireland 9 May 2022
'Minor Moments' 30s

Calm before the storm.

by Andrew MacGregor

Electric Ireland's latest campaign with the Gaelic Athletic Association highlights the moments that are often forgotten amidst the blood and thunder of competition. This instalment focuses on the pre-match journey—the point when training's over and a seatbelt can barely contain a player's nervous energy.

Irish director Thomas Beug flits between a hurler in the passenger seat and bursts of activity on the training pitch and in the changing room. Such preparation is crucial for any player... but so is a lift to the game from mum.

It's a charming way to break the tension which permeates so many sports-themed ads, with a toot of the horn and some gentle encouragement for good measure. He may not realise it now, but moments like this are just as important as scoring the winning goal.

Product Category: Power Utility Companies

Territory: Ireland