Dunnes Stores want to help customers shrink their bills, so they, erm, shrink a man called Bill to ensure there's no confusion. Like a Borrower in a pink jumper, he clambers up and down shelves as his pal does the weekly shop. Even we'd like to lock Bill in a freezer, we respect his ability to lift an entire watermelon over his head.

Product Category: Department Stores

Territory: Ireland

by Andrew MacGregor

Dunnes Stores want to help customers shrink their bills, so they, erm, shrink a man called Bill to ensure there's no confusion. Like a Borrower in a pink jumper, he clambers up and down shelves as his pal does the weekly shop. Even we'd like to lock Bill in a freezer, we respect his ability to lift an entire watermelon over his head.

Product Category: Department Stores

Territory: Ireland