CommercialsPop PromosShort Films    UKInternational
Drake
'Falling Back'
20 June 2022 9 mins 33s

Drake dropped surprise album 'Honestly, Nevermind' with hardly any notice for fans or critics, and has followed it up with this lavish promo for 'Falling Back'. The film sees the Canadian star in a matrimonial mood, as he marries twenty-three women throughout the nine and a half minute clip.

A mass wedding ceremony sees the singer have a distinctive secret handshake with each bride, as he doles out identical rings from an oversized box. A reception which devolves into a neon-lit club scene follows, with the women twerking through their tulle and living it up on the dance floor.

The piece ends with each model getting her moment in the sun, supers giving her Instagram handle as she poses for the camera. It's an odd concept, but sumptuously executed and likely to appeal to those who found TLC's 'Sister Wives' simply not glamorous enough for their tastes.

Product Category: Promos

Territory: UK


  Drake - 'Falling Back'


Drake
'Falling Back'
20 June 2022 9 mins 33s

Drake dropped surprise album 'Honestly, Nevermind' with hardly any notice for fans or critics, and has followed it up with this lavish promo for 'Falling Back'. The film sees the Canadian star in a matrimonial mood, as he marries twenty-three women throughout the nine and a half minute clip.

A mass wedding ceremony sees the singer have a distinctive secret handshake with each bride, as he doles out identical rings from an oversized box. A reception which devolves into a neon-lit club scene follows, with the women twerking through their tulle and living it up on the dance floor.

The piece ends with each model getting her moment in the sun, supers giving her Instagram handle as she poses for the camera. It's an odd concept, but sumptuously executed and likely to appeal to those who found TLC's 'Sister Wives' simply not glamorous enough for their tastes.

Product Category: Promos

Territory: UK



Drake 20 June 2022
'Falling Back' 9 mins 33s

by Syd Briscoe

Drake dropped surprise album 'Honestly, Nevermind' with hardly any notice for fans or critics, and has followed it up with this lavish promo for 'Falling Back'. The film sees the Canadian star in a matrimonial mood, as he marries twenty-three women throughout the nine and a half minute clip.

A mass wedding ceremony sees the singer have a distinctive secret handshake with each bride, as he doles out identical rings from an oversized box. A reception which devolves into a neon-lit club scene follows, with the women twerking through their tulle and living it up on the dance floor.

The piece ends with each model getting her moment in the sun, supers giving her Instagram handle as she poses for the camera. It's an odd concept, but sumptuously executed and likely to appeal to those who found TLC's 'Sister Wives' simply not glamorous enough for their tastes.

Product Category: Promos

Territory: UK