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Disney+
'Chip 'n' Dale: Rescue Rangers'
5 May 2022 2 mins 24s
Where's Walt?
by Syd Briscoe

Disney use their media dominance to their advantage in this trailer for the resurrection of the Rescue Rangers. Their giant conglomerate status means that they can draw classic characters from many different properties into new work, and familiar faces from The Little Mermaid, Cars, Peter Pan, Star Wars, and more all show up here.

Add to that a cast of celebrity voices which is aggressively highlighted throughout the trail, and the piece begins to feel like a Where's Wally-style spot the character exercise rather than a story. There's no question that such things sell, but how long can algorithm-driven narratives like this really sustain audience attention?

Product Category: Streaming Services

Territory: UK


Director: Akiva Schaffer
Producer: David Hoberman
Producer: Todd Lieberman
DOP: Larry Fong
Editor: Brian Scott Olds

  Disney+ - 'Chip 'n' Dale: Rescue Rangers'


Disney+
'Chip 'n' Dale: Rescue Rangers'
5 May 2022 2 mins 24s

Where's Walt?

Disney use their media dominance to their advantage in this trailer for the resurrection of the Rescue Rangers. Their giant conglomerate status means that they can draw classic characters from many different properties into new work, and familiar faces from The Little Mermaid, Cars, Peter Pan, Star Wars, and more all show up here.

Add to that a cast of celebrity voices which is aggressively highlighted throughout the trail, and the piece begins to feel like a Where's Wally-style spot the character exercise rather than a story. There's no question that such things sell, but how long can algorithm-driven narratives like this really sustain audience attention?

Product Category: Streaming Services

Territory: UK


Director: Akiva Schaffer
Producer: David Hoberman
Producer: Todd Lieberman
DOP: Larry Fong
Editor: Brian Scott Olds

Disney+ 5 May 2022
'Chip 'n' Dale: Rescue Rangers' 2 mins 24s

Where's Walt?

by Syd Briscoe

Disney use their media dominance to their advantage in this trailer for the resurrection of the Rescue Rangers. Their giant conglomerate status means that they can draw classic characters from many different properties into new work, and familiar faces from The Little Mermaid, Cars, Peter Pan, Star Wars, and more all show up here.

Add to that a cast of celebrity voices which is aggressively highlighted throughout the trail, and the piece begins to feel like a Where's Wally-style spot the character exercise rather than a story. There's no question that such things sell, but how long can algorithm-driven narratives like this really sustain audience attention?

Product Category: Streaming Services

Territory: UK


Director: Akiva Schaffer
Producer: David Hoberman
Producer: Todd Lieberman
DOP: Larry Fong
Editor: Brian Scott Olds