The young and the restless.

Tired? Weary? About to make your nth cup of coffee today? This Decathlon ad will make you feel a whole lot worse. Shot by Diego Santana Claudino and Guto Azevedo (aka Salsa), the film argues that children are "possibly the only human beings on Earth that never get tired." Cue nods of recognition/resignation from parents everywhere.

Whether indoors or outdoors, on grass or on concrete, the young cast brim with energy and have countless ways to burn it. Crucially, none of these activities involve screens or electronic devices.

The brand reckon kids had enough of them during Spain's numerous lockdowns due to Covid-19, urging parents to "let nothing stop them" where play is concerned. Decathlon's range of childrenswear best measure up.

Music: Le Tourbillon - Jeanne Moreau

Product Category: Sportswear

Territory: Spain

The young and the restless.

by Andrew MacGregor

Tired? Weary? About to make your nth cup of coffee today? This Decathlon ad will make you feel a whole lot worse. Shot by Diego Santana Claudino and Guto Azevedo (aka Salsa), the film argues that children are "possibly the only human beings on Earth that never get tired." Cue nods of recognition/resignation from parents everywhere.

Whether indoors or outdoors, on grass or on concrete, the young cast brim with energy and have countless ways to burn it. Crucially, none of these activities involve screens or electronic devices.

The brand reckon kids had enough of them during Spain's numerous lockdowns due to Covid-19, urging parents to "let nothing stop them" where play is concerned. Decathlon's range of childrenswear best measure up.

Music: Le Tourbillon - Jeanne Moreau

Product Category: Sportswear

Territory: Spain